There's no single correct answer, but there are several possibilities, some more inventive and effective than others. Tom Litton, owner of Litton Property Management and a self-storage marketing expert, took a stab at this scenario during the most recent Sounds of Storage podcast. In speculating with Self-Storage Talk Community Manager John Carlisle, Tom listed three strategies for getting the best return on investment in the above scenario. They also discussed Yellow Pages advertising and referrals.
As the last guest in the podcast "Speaker Series," a platform for presenters of the upcoming Inside Self-Storage World Expo in Las Vegas, Tom mentioned his upcoming seminar on March 15 will contain 50 free or inexpensive marketing ideas, giving all attendees something to take away. Click on the gray button to the left to listen. Running time: 15:27.
The ISS Expo will take place March 14-16 at the Paris Hotel & Resort in Las Vegas. Registration is still open, and more information is available at www.insideselfstorageworldexpo.com.
SST is the largest online community in the self-storage industry and the official discussion forum of ISS. Join for free by visiting www.selfstoragetalk.com and clicking "register."
To listen to additional Sounds of Storage podcasts, click here.