Because most self-storage tenants find the facilities they patronize by using the Internet, having a strong Web presence has never been more valuable. But many conflicting opinions exist about which strategies are best to attract visitors and convert them into customers. Even the jargon (SEO, SEM, local search, organic search, paid search) can be confusing. After getting familiar with the tools and their names, you must know how to use them.As part of the Sounds of Storage podcast "Speaker Series," John Siefert and John Muehling, respectively the CEO and vice president of marketing for VIRGO, stopped by to chat with Self-Storage Talk Community Manager John Carlisle about online marketing, an area in which they have a wealth of experience and passion. VIRGO is the parent company of Inside Self-Storage and the Inside Self-Storage World Expo, where Siefert and Muehling are co-presenting the session "Web Workshop 2.0," a premium, intensive workshop, March 16, at the Paris Hotel & Resort in Las Vegas.
"The Johns" share the similarities between managing an information-services company and running a self-storage operation, how operators should divvy their time and resources between SEO and SEM, and how much information (such as pricing) operators should be listing on their websites. Click on the gray button below to listen. Running time: 13:08.
SST is the largest online community in the self-storage industry and the official discussion forum of ISS. Join for free by visiting www.selfstoragetalk.com and clicking "register."To listen to additional Sounds of Storage podcasts, click here.
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