Industry expert and sales guru Brad North joined Self-Storage Talk Community Manager John Carlisle for the most recent Sounds of Storage podcast. Brad, president of Advantage Consulting & Management, is the second guest in the bi-weekly "Speaker Series," a platform for some of the most informative and engaging presenters of the upcoming Inside Self-Storage World Expo in Las Vegas.
Drawing on his 22 years of industry experience, Brad discussed with John the steps in making a sale, the retail (as opposed to real estate) nature of self-storage selling, and lead-generation marketing. The topics are particularly relevant because Brad will be elaborating on them further during his two-hour session, "Super Sales: A Mini-Clinic for Self-Storage Operators," at the ISS Expo, March 14-16, at the Paris Hotel & Resort in Las Vegas. Click the gray button to the left to listen. Running time: 11:00.
SST is the largest online community in the self-storage industry and the official discussion forum of ISS. Join for free by visiting www.selfstoragetalk.com and clicking "register."
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