Website Success in Self-Storage: Essentials of Development and Marketing

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Marketing Your Website

This is undoubtedly one of the hottest topics in the self-storage industry over the last two years. While attending industry tradeshows around the country, I’ve noticed most of the marketing seminars are about Internet-related efforts—SEO, mobile websites, social media, Google Adwords and Google Places. These are all important, but equally important is to understand what not to do with your website.

For example, when you hire someone to help you with one or all of the above or take on the task yourself, don’t be on the hunt for a “magic bullet” that will help you sell all or most of your available inventory. If you go looking for this, you’ll find plenty of companies willing to sell it to you, but you’ll end up frustrated and disappointed. You’ll also waste your money.

Lots of companies buy marketing programs through which their website is “submitted to thousands of search engines” or “guaranteed to be placed at the top of your search in Google in 24 hours or less.” Let’s face it, if it sounds too good to be true, it is.

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