This site is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


5 Fresh Ideas to Empower Self-Storage Print Advertising


By Efrain Ayala

In an age where advertisements can appear in print and online as well as through television, radio, social networks and mobile devices, golden opportunities to grow your self-storage business can get lost in a delirium of unending choices. Just like any project, advertising needs research, planning and top-notch execution. Here are five ideas and tips to strengthen your print marketing strategies.

Advertising in Code

  • Using a landing page that’s not mobile-friendly
  • Directing users to online content that’s irrelevant to the scanned item
  • Using a false promise

Plays From the Print Playbook

Fascinate With Photos

Think creatively when choosing photos for your advertising efforts. High-quality photography can spring prospects into action. In addition to pictures of your facility’s beautiful landscaping or sharp-looking office, stand out above the rest by spotlighting the positive impact your business has made in your community. Use your photos to tell an intriguing story prospects will notice.

« Previous12Next »
comments powered by Disqus