By Efrain Ayala
In an age where advertisements can appear in print and online as well as through television, radio, social networks and mobile devices, golden opportunities to grow your self-storage business can get lost in a delirium of unending choices. Just like any project, advertising needs research, planning and top-notch execution. Here are five ideas and tips to strengthen your print marketing strategies.
Advertising in Code
- Using a landing page that’s not mobile-friendly
- Directing users to online content that’s irrelevant to the scanned item
- Using a false promise
Plays From the Print Playbook
Fascinate With Photos
Think creatively when choosing photos for your advertising efforts. High-quality photography can spring prospects into action. In addition to pictures of your facility’s beautiful landscaping or sharp-looking office, stand out above the rest by spotlighting the positive impact your business has made in your community. Use your photos to tell an intriguing story prospects will notice.