The instructions for uploading are straightforward. On the upload page, you’ll hit “browse” to access the images on your computer’s hard drive and insert the file locations. A couple of clicks later, and your images are on one of Google’s servers. Now the real fun starts. Panoramio allows you to insert captions, search tags and even marketing info about your facility’s features, hours or security. (Note: There’s no spell-checker, so be careful.)
Next, you get to map your actual location directly on Google’s master map. When you upload your images, you’re agreeing to be bound by Google’s terms of service and the Digital Millennium Copyright Act. (You can find details about the legalities on the Google site.) Once approved by Google, your facility photo will appear on Google’s map pages.
The Picture Storage campaign has a simple objective. The next time someone is searching in your neighborhood on Google maps, your facility photo will be referenced, enabling a potential tenant to view it and your comments. Adding an image of your facility at your exact location just might help to get you a phone call or walk-in, and the opportunity for you to earn a rental.
If you’re successful with posting your facility images, please drop me an e-mail so I can keep track and report on the campaign as we move toward our Jan. 1 deadline.
Jim Chiswell is the owner of Chiswell & Associates LLC. Since 1990, his firm has provided feasibility studies, acquisition due diligence and customized manager training for the self-storage industry. He has served for a number of years on the Inside Self-Storage Editorial Advisory Board, is a moderator on the SelfStorageTalk.com online community, and is an instructor of the Self-Storage Training Institute. He can be reached at 434.589.4446 or firstname.lastname@example.org. For more information, visit www.selfstorageconsulting.com.