Among my personal treasures from years ago are a bunch of campaign buttons, bumper stickers and signs for various political candidates I helped to get elected. Now I’m declaring a new campaign I’ve been thinking about for almost a decade. The timing is finally right. Unlike any campaign I’ve been a part of in the past, it doesn’t require me to worry about raising contributions, writing speeches, kissing babies, walking in any parades, or debating any opponents.
I’ve nicknamed my crusade “Project Picture Storage.” The goal is to get 5,000 facility pictures (representing approximately 10 percent of all U.S. storage sites) posted on Google Maps by Jan. 1. The goal is achievable, and the purpose is to get our industry―and, in particular, your self-storage facility―more attention nationwide.
I’m calling on every store manager and owner to grab a camera and join the biggest joint marketing effort in our industry’s history. The best part is posting facility photos on Google Maps is completely free.
Show Off Your Facility
First, let’s talk strategy. We’re all searching for ways to promote our businesses and recover some of the occupancy losses we’ve suffered over the past several years. However, we’ve also been faced with the reality of limited financial resources to crank up the marketing machine.
For years, Google has allowed people to post pictures of locations around the world through its Panoramio program. To check it out, go to Google Maps and take a look your facility. (Make sure you have the photos option checked under the “more” tab.)