Online marketing is different for boat/RV- and mobile-storage businesses than it is for traditional self-storage. In most cases, customers of these services are looking for different things than traditional storage tenants. For instance, boat/RV owners know the exact size of their prized possessions and exactly how much storage they’ll need. In the case of mobile storage, many customers are moving, which makes them a special audience.
These are just a few examples of why you should market your RV/boat-storage facility or mobile-storage operation differently than self-storage. This article offers some tips and tricks to help you get more out of your online marketing dollars and generate more leads.
Build a Good Website
Most people who own a boat or RV spent a large sum of money on the item and really care about it. These owners are attached to their toys. Because of this, you need to make them feel their property will be safe with you. On the Internet, this translates to investing in a quality website. The look, feel and design of your online storefront has a higher likelihood of influencing the buying decision for boat/RV owners than the average storage customer due to the nature of the items being stored.
If someone spent $20,000, $50,000 or even $100,000 on his boat, do you think he wants to store it at a facility where the owner can't be bothered to build a nice website? Unlikely. People will correlate the quality of your website with the quality of your operation. Investing in your website will definitely be worth it in the long run.
The decision-making process is not the same for mobile-storage customers, however. These potential renters are looking for convenience. You should still build a quality website, but the emphasis should be on why your solution is the simplest and most convenient option for their move or warehouse storage needs.
Drive Traffic to Your Website
Once you have a high-quality website, the next step is to bring people to it. Unfortunately, the Internet is not like good real estate—just having a website doesn’t ensure Internet users will find it. The easiest way to get started is to buy pay-per-click ads from Google or Bing. This means you pay for the lead only when someone actually visits your website. However, this can be expensive and hard to manage.