There are three key elements to marketing your self-storage facility online. First, you must have an effective website that generates calls and leads. Second, people need to be able to easily find your website on the Internet. Third, you must convert the calls and leads generated from your website into renters. This article will focus on the second point, helping people find your website.
All of your marketing should promote your website; however, most of your website clicks will come from people looking for self-storage using one of the major search engines such as Google, Yahoo, Bing and others. To have an effective online presence, you need high ranking on the major search engines. A high ranking means your site is among the first few websites promoted when a certain keyword is searched.
You should shoot for the first page of the search results because many people looking for something on the Internet will stop looking after the first page. There are three basic ways to get listed on the first page of any major search engine:
- Organic results: A result of search-engine optimization.
- Paid results: Often called pay-per-click, you pay each time your ad is clicked.
- Directories: You pay to be listed in a directory.
Boosting Organic Results
Let’s first talk about organic, also called natural, results. These are the main results of a search. You do not pay when someone clicks on an organic link to your website. Search engines have their own criteria and algorithms to determine the order in which websites will be listed. Your website must be designed to be relevant to Internet search engines.
The process of increasing a website’s natural clicks is called search-engine optimization, or SEO. You should have SEO in mind when designing and constructing your website. If you conduct a search for your facility’s website on the major search engines and don’t see your site, then you need to improve your SEO.