Self-Storage Operators Capitalize on Visible Security: Observable Equipment Protects the Investment and Comforts Customers

Nikki Estrada Comments
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Stand-alone access control. A basic access-control system is a practical solution for perimeter access at small facilities or added interior-door access at larger sites. Although they’re independent of a more advanced integrated solution, these devices provide automated access control and important visible layers of security at a facility.

Lighting. Using functionality provided in the access-control system controller, you can automatically turn lights on as a customer moves through the facility and turn the lights off when the last customer leaves.

Music and intercom systems. A music system can soften a stark environment. When combined with strategically positioned intercom substations, the system can provide a sense of security for prospective customers.

Site graphics. Nothing demonstrates security like the status of every unit displayed graphically in the lobby. Customized, color-coded maps guide prospective customers to featured units and provide quick tracking of site activity. Add individual unit door alarms, and you’ll be able to visually monitor the status of every door.

Promoting your facility’s site security sends a clear message to would-be criminals and gives your current and future customers comfort. The right products working together will protect your investment, and give you an effective marketing tool to establish your business as the facility of choice in your community. 

As marketing manager for Chamberlain Access Solutions, Nikki Estrada leads the promotion of the company’s offerings. Chamberlain develops and manufactures access control, site security, and facility-management products and services for the self-storage industry. Offering the AccessMaster, PTI and Digitech brands, the company delivers integrated hardware, software and service solutions for customers worldwide. For more information, call 800.331.6224; visit www.chamberlainaccess.com

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Dealing With Business Challenges

Business challenge: Theft

The solution: The right access control, site security and facility-management solutions will help protect an owner’s investment. Products and tools that secure a site’s perimeter, assist with recording revenue transactions, and provide evidence when needed will reduce the potential for incidents that result in revenue loss or property theft.

Recommended products: Individual unit-overlock devices, facility-management software, automatic gate and door operators, code and card tenant-access devices, cameras, monitors, and digital video recorders. 

Business challenge: Illegal activities and property abandonment

The solution: Attention to perimeter access control will deter intruders and minimize the potential for illegal or unwanted activities such as dumping or abandonment of materials. The right security solution can reveal the truth about acts of vandalism that result in property damage.

Recommended products: In addition to the ones mentioned above, pedestrian and vehicle-alert systems. 

Business challenge: Providing tenant services

The solution: Expansion of services and conveniences for tenants can increase revenue and customer satisfaction.Products that extend hours of operation, increase tenant communication with the office, and make site security more visible are indispensible for expanding services and adding competitive advantages.

Recommended products: In addition to the ones mentioned above, radio-frequency transmitters, intercoms, and music and paging systems. 

Business challenge: Increasing revenue

The solution: The perceptions of prospective tenants are influenced by systems that are superior to the equipment at other neighborhood storage facilities. Periodic security and access additions can validate rent increases for existing tenants.Studies show that more than 75 percent of tenants feel anytime access is important, and more than 30 percent are willing to pay more for this service. Fifty percent of renters believe it’s important to have security at the unit, and 22 percent are willing to pay more for it. Facilities can command rental rates nearly 30 percent higher with visible security and electronic access control.

Recommended products: All of the above.

Related Articles:

Overcoming the Threat of the Bump Key: Protecting Your Self-Storage Facility From This Theft Device

Tackling Self-Storage Security Installation: What Facility Operators Should Know

Finding the Right Combination of Self-Storage Security System Components

Marketing Self-Storage Security

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