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Refurbishing Self-Storage to Maintain Market Leadership: A Virginia Facility Shares Its Tale

Terry Campbell Comments
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When it came to refurbishing the buildings, Shields and Folger wanted a turnkey job to simplify the process as much as possible. They wanted one company to be responsible for the scope of work and avoid dealing with several suppliers. They felt it was important to find a single manufacturer that could provide all necessary components and services as well as an experienced construction crew. They chose a company with the right credentials and got to work.

Renovation Begins

The Bayard restoration began in fall 2009 and was completed in February of this year. During the process, Virginia was hit with some of the worst winter weather on record. Snowstorms and freezing temperatures interrupted the work and caused delays.

The building exteriors were among the first items to be upgraded. Because the original veneer was primarily a wood composite, it had deteriorated to the point of needing replacement. New metal siding was put on all buildings, and new gutters and downspouts were installed. The building manufacturer also converted a second phase of a large warehouse to climate-controlled storage space.

New gutters were installed to combat damage from weather.

In addition to the building renovations, Shields and Folger tackled other necessary improvements. Since the Bayard facility is an unmanned site, they installed a centralized security system with cameras to cover exterior areas and inside hallways, and a security gate and keypad to control ingress and egress. They added exterior and interior lighting, built a two-story fire escape and stairwell, and positioned new bollards. As a part of the company’s new branding, they put up a new exterior sign with a fresh logo. Attractive landscaping topped off the facility’s fresh appearance.

During the restoration of Shields Self Storage, new metal siding was added to all buildings.

The owners of Shield Self Storage recognize that ours is a business in which curb appeal counts, and an unattractive, out-of-date site can adversely impact occupancy. They hope the refurbishing of the company’s facilities will secure its reputation as the leading self-storage operator in their community.

Terry Campbell is vice president of sales and marketing for BETCO Inc., a single-source manufacturer of metal buildings, doors and hallway systems. To reach him, call 800.654.7813; visit

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