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The Value of Web-Based Management Software in a Challenging and Changing Self-Storage Market

Markus Hecker Comments
Continued from page 1

Access to information in your management software is just as critical for call-center agents. When trained, focused agents share management software with managers, websites and kiosks, they not only serve existing clients but reserve, rent and accept payments in real time. Whenever there’s a change, expect your software to update all users and platforms. Property-management software giving secure data access to all users helps to rent more units.

Many owners and operators enjoy having better access to software data anywhere, any time. Viewing reports on PDAs and smart phones leads to faster, timely decisions. Implementing smart revenue management is fast and easy, but often handled outside storage offices.

New programs let every facility, large or small, implement revenue management, including raising rent in a gradual, carefully targeted and deliberate manner, not sweeping, large jumps that could sending your customers packing. A software’s revenue management must offer you smart settings to filter out customers based on criteria such as length of stay, occupancy, months without rent change, etc. 

Sell What You Have, Measure What You Sell

As owners look beyond the counter for generating leads and rentals, management software offers compelling, user-friendly tools to measure leads and present solid metrics about conversion rates. Software can track who generates the lead, how long it took to convert it to a paying rental, and connect with prospects via powerful e-mail campaigns. Newer software delivers sharper tools to evaluate sales efforts and adjust them as needed.

As leads come in, record who your clients are including: 

  • Type of customer (student, military, senior citizen, etc.)
  • Use of specials or coupons
  • What they’re storing
  • Age range

Look for powerful, adaptable and easy data mining in newer programs to help you target your marketing efforts, craft e-mail campaigns, and stay in front of current customers. An e-mail reminder to tenants listing specials for additional or bigger units can yield results. Or remind students at the local university before the end of the school year that you’re still accepting rentals. Connecting with clients and broadcasting your message can be done with the click of a button using today’s management software.

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