Self-Storage Blossoms in Panama City: A Brazilian Company Finds Success

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Amenities and Services

Galores Mini Depósitos concentrated on providing a clean and secure facility with all the U.S. amenities, including Internet access, a conference room and work stations available to renters. Special attention was given to security, raising the bar with state-of-the-art monitoring and surveillance systems.

The company not only wanted to cater to upper-class and commercial customers but the emerging middle class. Pricing is scaled to make it accessible to the general public, using all the payment options available in the United States. This new approach seems to be working well, as the company’s first facility, which opened last summer, is performing better than anticipated. 

Reaching Customers 

As part of its foreign policy, Panama wants to position itself as the preferred logistic center of the Americas. With the expansion of the Canal and several improvements in all areas related to transportation under way, the country considers self-storage to be a necessary element of this plan. 

Galores Mini Depósitos’ held an open house, which was attended by the mayor of Panama City. Even the president of Panama sent his congratulations! The Brazilian Ambassador was also present, as Brazil seeks to establish its main logistics center in Panama.

Another bonus: This project was made through foreign investments, which Panama works hard to attract. The building of the storage facility created new jobs and drew attention from the media. The entire event turned out to be an excellent opportunity to present the self-storage industry to the general public.

Another unique slant on the Galores Mini Depósitos approach is its marketing efforts, which include television, billboards, outside sales representation, and promotional activities such as live radio events. The company is using all available media to educate the public, letting people know what the product is and how it can benefit them. It plans to open two more facilities in the next year.

I anticipate more growth for the self-storage industry in the near future as Panama positions itself as the hub of the Americas. For now, I look forward to every trip I make to one of the friendliest places in Latin America. 

Nancy Torres is the business director for Latin America at Janus International and the executive director of the Latin America Self Storage Association. To reach her call, 770.880.4659; e-mail nancyt@janusintl.com; visit www.janusintl.com.

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