Moving billboards make more than six times the number of impressions than standard billboards, frequently at a lower cost. When customers are using your vehicle to move in and out of your facility, they’re advertising your business. You don’t have to pay them a salary to drive your moving billboard, or even pay for the gas. Your truck will make thousands of impressions daily on potential clients and millions of visual impressions per year.
A regular stationary billboard can cost more than $1,000 per month. For less money, you can obtain a rental truck for your tenants and enhance revenue by charging them for its use. Adding slogans to your graphics such as “Rent From Me, Use the Truck for Free” will ensure that your company is sought when someone needs storage.
You can allow customers to use your truck for free, or you can charge a usage fee by the day or hour. You can also rent your truck to the general public, locally or long distance. If you own your vehicle, or lease to own, you can charge any amount you choose and don’t have to share the profit with a franchise company. The public will be intrigued by your moving billboard, and your customers will be delighted that you have anticipated their need for a transport vehicle.
The graphics for the truck should be high-quality, using a solvent-based inkjet print process. All prints should have UV-protective laminate to protect against scuffs, chemicals, etc. Use a graphics company that’s reputable and experienced with commercial vehicles to ensure graphics are applied right the first time.
Working With the Community
You may even be able to get your truck for free by allowing other local businesses to advertise on the back door and sides. This space frequently rents between $150 and $300 per month, and some trucks provide six to 10 advertising spaces. You could easily acquire more advertisers than you need to cover the cost of your truck.
You can also build a positive community image and gain more exposure by allowing local charities, religious institutions, schools and clubs to use your truck free of charge. This complimentary rental will increase your exposure and appreciation from major community stakeholders. It will also lead to referrals and increase your market presence.
Be the business that outperforms the competition by anticipating customers’ needs. Start the process of acquiring a truck for your business today.
Jackie Ulfig is the outside sales director for On The Move Inc., which provides commercial trucks for lease, vehicle graphics and insurance to self-storage facilities and other industries. For more information, call 800.645.9949; e-mail firstname.lastname@example.org; visit www.onthemovetrucks.com.
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