To maintain profitability and outperform your competition, you should aggressively promote and expand your business. The best way to accomplish this is to anticipate what your customers need and take advantage of the opportunity to provide it, while simultaneously making a profit.
When customers move into their self-storage unit, they often need boxes for packing and a lock to secure their belongings. You’ve probably anticipated these needs and offer these items for sale. Take the same approach to the need for transportation. By anticipating self-storage customers’ need for a truck—and then providing one—you add a profit center to your business that has other fringe benefits.
First, determine the type of truck and features your customers will require to make their move as safe and easy as possible. Your truck should be a new or late-model vehicle that’s reliable and meticulously maintained. It should be a size that’s easy for customers to drive and park.
A 14- or 15-foot truck requires only one parking space, and when equipped with a backup alarm, it’s easily maneuvered by the average driver. An extended loading ramp (12-foot) with a reduced incline makes loading and unloading much easier for the non-professional. An automatic transmission, air conditioning and radio will make your truck user-friendly and comfortable.
Customer safety is crucial. When you provide amenities such as a fire extinguisher, first-aid kit, furniture pads, safety triangle, hand truck and roadside assistance, your customers get a safe and efficient solution to their transportation needs. Your truck box should have a flat-wood floor to help cushion the load and make it easy to use the hand truck. All of these features are essential to ensure customers have an easy and safe move.
People are increasingly aware of how their actions impact the environment. “Green” is the new catchphrase, and you should jump on the bandwagon by getting a “green” truck.
Trucks that are aero-dynamically designed can reduce wind resistance, allowing 15 percent to 20 percent better fuel efficiency. Flex fuel allows your vehicle to run on gasoline, alcohol or any combination of the two. Fuel made of alcohol, also called ethanol, burns cleaner than gas and reduces pollution and global warming. Offering a green option make you an environmentally conscious choice for customers and gives you an edge over competition.
A Moving Billboard
Your truck provides a convenient and anticipated service for customers, but it also presents an opportunity to advertise your business and establish a presence within the communities you serve. When you add custom graphics to your vehicle, it becomes a moving billboard, which is a great competitive advantage.