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Capture Self-Storage Tenants With Low-Cost Curb Appeal

Teresa Sedmak Comments
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Signage. Your exterior signage represents your business image. If it’s faded or broken, it will reflect poorly on your facility. If the signs posted around the property are faded or shabby, you can restore their color and luster with a clear, protective coating.

Doors. Are unit doors dirty or faded? First, you want to remove grime. It is best to wash metal in the shade to avoid hard water spots. Wet the door first, and then wash it with a soft bristled brush and a mild soap and water mixture (never put soapy water on a dry door). Rinse well with plain water. To keep water from seeping into the unit, avoid using a nozzle with a hard spray or spraying directly into the edges of the roll-up door. The seals are not designed to resist water if it’s sprayed hard into the edges.

If the doors are dull and faded after being washed, a clear protective coating can restore their color and luster. Coatings can also be used on metal buildings and colored metal roofs. Make sure the coating has UV protection to minimize fading and oxidation, and choose a coating that will remain flexible when doors roll so the coating doesn’t crack and peel. Automotive coatings are not the best for this use because they are made for short pieces of steel, not roll-up doors, which roll on themselves and compress into as little as a 5-inch circle.

For doors on interior units, skip using water altogether, as it could easily spill and damage customers’ goods. Instead, use a waterless wash and wax product. This is also great for cleaning the grimy fingerprints and marks customers leave on elevators and interior walls and doors.

Curb appeal is a critical component to attracting prospects to your door. Keeping a fresh and appealing facility doesn’t have to cost a lot. Using creative and cost-effective measures will attract new customers and keep your current tenants happy.
Teresa Sedmak is president of Everbrite Inc., which manufactures Everbrite Protective Coating and ProtectaClear as well as building cleaners. She is a licensed painting contractor with extensive experience and knowledge of protective coatings. For more information, call 800.304.0566; e-mail; visit

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