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Community Relations Create Self-Storage Profit

Brian Johnston Comments
Continued from page 1

Community Networking

When looking for ways to support customers, consider networking with other local businesses. For example, contact a reputable moving company to negotiate discounts on moving services for your customers. In this arrangement, your customer saves money as well as the hassle of finding a moving company, and you are viewed as a golden service provider.

In exchange, offer the moving company a discount on storage space. Perhaps the company would even consider using your facility as its home base. There is nothing better than a promotion plan in which everybody wins!
More for Commercial Tenants

Commercial customers generally use self-storage to house inventory and materials, but there are many ways for you to become a greater resource of support and help them overcome obstacles. Your commercial tenants are looking for ways to reduce costs; with a little creativity, your facility could serve as inexpensive, satellite office space.

An office can be easily created using a 10-by-10 unit―perfect for salespeople on the go. With a little effort, you can create a conference room in a 10-by-20 space, giving customers a place to hold meetings. Display boards, local phone service, an Internet connection or even a coffeemaker are value-added items that cost little but can make a big difference to your commercial customer.

When the chips are down, the perception of value is the key to growth and prosperity. When people believe you offer more value for their dollar, there is magic multiplication of business and profit. When they sense genuine friendship and concern in your business practices, you grow marketing equity, loyalty and word-of-mouth advertising. Each value-added service you provide brings more recognition to your facility, which ultimately draws more customers.
Brian Johnston is the manager of Yorkdale Self Storage in Toronto, Ontario. He was awarded the 2007 Manager of the Year Award by the Canadian Self-Storage Association and is an expert in site management. For more information, call 416.787.3500; e-mail

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