We’ve all heard the three most important words in real estate are “location, location, location.” It is the main reason most businesses are successful or unsuccessful. You can’t emphasize it enough by saying it only once. Perspective business owners and developers use demographics, market statistics and drive-bys, among other things, to hopefully get it right.
The same three words hold wisdom for self-storage owners designing a sales office. Believe it or not, where you situate displays and counter space will inevitably influence your income flow and sales.
Everyone who walks into your office has a need:
- To rent a unit
- To inquire about storage options
- To pay monthly rental fees
Focused on one or more of these immediate needs, they may not even be thinking about other storage-related essentials, such as locks, boxes, truck rentals, etc. Take it from me, an old retailer: These are the best customers to have because their needs are many (and I love addressing customers’ needs!).
The last thing a busy person wants to do is run around town to buy a lock, look for boxes or rent a truck. If they see your front office has all those things, they’ll buy them on the spot. Are you starting to see how location, location, location can affect your sales?
If you visit a grocery store, the eggs and milk can be found in the dairy section toward the back of the store. In drug stores, the prescriptions are filled in the pharmacy, also located in the back. Why? Could it be store owners want the customer to see all they sell when they’re on their way to find their most basic needs? Of course.