Attracting Self-Storage Tenants by Connecting With Community

Linnea Appleby Comments
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Joyce Stiles, property manager for Southside Storage in Leesburg, Fla., is planning to host a chamber of commerce business-to-business event that will introduce the community to the storage facility. Stiles is also partnering with a nearby high school to host a carwash fundraiser this spring. The facility also participated in the Florida Self Storage Association’s Toys for Tots promotion during the holidays.

Another facility took advantage of the holidays to BIP. Doug Williams, an employee at Grand Slam Storage Center in St. Louis, Mo., donned a Santa suit, while co-worker Kimberly Martinez snapped photos of him posing with kids in the neighborhood. Another employee, Glynes Jordan, gave parents a facility tour, handed out coupons and registered people to win prizes in a drawing.

Something to Talk About

Using your space and facility to host special events in your community is a great way to BIP. These events allow folks to visit you for a reason that is, in some cases, completely unrelated to renting a self-storage unit. This is the ultimate in word-of-mouth advertising. First, a self-storage facility may be viewed as an unusual place to hold community events so people will surely talk about it to their friends, family and co-workers.

Also, many of your visitors likely have never even visited a self-storage facility before. If your facility is top-notch, you will fair favorably to what they imagined a storage facility would look like. This will also have them talking. Lastly, for those who have rented a storage unit before, you will likely compare favorably as well, and they will talk about it.

The point is to get the community talking about your event and, therefore, talking about you. If you do not have a large parking lot for a hot rod show, what then? Events don’t need to be grandiose, but they do need to attract people. Develop community events based on the size, location and attributes of your facility.

For example, a facility with a fortress-style design sectioned off a wall and invited art students from a nearby high school to submit mural art. The students got a canvas, the wall became community art and people slowed down to look. BIP!

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