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Use Low-Cost Marketing to Outwit the Competition

Denny Durbin Comments

The competition grows greater every day as new businesses pop up on every corner and online shopping becomes more of a mainstream point of purchase. Business owners across the country strive to come up with new ideas to outwit their competition. The first thing they may consider is slashing prices, but any seasoned business owner knows that prices are only part of the equation.

Whether dealing with first-time customers or repeat buyers, all managers should know that although price is one of the considering factors of a well-researched product, savvy buyers also take into consideration these important facts:

How they arrived at your facility in the first place. You’re doing something right in your marketing strategy for them to consider renting from you. This is the starting point for tracking successful marketing—find out how they heard about you.

The branding of your facility will help the customer make a final decision. That means getting your name out there. Join the chamber of commerce, attend community events or sponsor the local little league team.

Your staff is the most valuable marketing asset you have. Go the extra mile for them, and they’ll put in the additional effort to keep your customers happy. Taking care of your employees means more than just handing out a paycheck. Each one is a key part of a team, a business and the community. Treat them well and praise them every day and you will be paving the road to success. Your managers are the biggest marketing advantage over your competition. Here are some valuable tips to keep your team at the top of their game:

  • Treat them like you want them to treat your customers.
  • Make sure they are passionate about their work.
  • Teach them the value of a smile for every customer.
  • Last impressions are as valuable as first impressions.
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