The publishers of the phone books will probably try to put a PR patch on it quickly, if they can, but over the next several years their strangle hold on the self-storage industry’s perception that we “just can’t live without them” will burst. The growing list of hotels dropping the books should be the clarion call for all to reconsider the millions spent in countless Yellow Pages nationwide.
Ask one of your kids or grandkids and I bet you’ll find some have never opened a Yellow Pages directory. The impact of the Internet can’t be denied. As you start to consider next year’s budget, take a long hard look at your Yellow Pages expenditures compared to website costs. Are you really positioning yourself for the future reality that when someone is looking for a storage solution they will turn to keyboards rather than the Yellow Pages?
See you in Vegas, Baby!
The ISS World Expo in Las Vegas, Jan. 26 to 29, is shaping up to the biggest industry event of 2009. Vegas continues to be one of the best and easiest travel destinations from every part of the country and around the world. Returning to the Venetian Resort Hotel Casino for the conference means exceptional hotel rooms, outstanding meeting space and an exhibit hall capable of staging the largest tradeshow in the industry.
I am honored to have been asked to once again be among the industry experts selected to present a variety of industry topics at the 2009 Expo. I hope that you plan to attend.
Jim Chiswell is the owner of Chiswell & Associates LLC, which has provided feasibility studies, acquisition due diligence and customized manager training for the self-storage industry since 1990. He is a member of the Inside Self-Storage Editorial Advisory Board, a moderator for the Self-Storage Talk online community, and a faculty member of the Self-Storage Training Institute. He can be reached at 434.589.4446; visit www.selfstorageconsulting.com.