Getting the Most Out of Your Next Tradeshow

Drew Whitney Comments
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On that note, let’s turn full attention to the importance of attending the tradeshow itself. Veteran expo attendees know that a visit to a vendor-packed convention center is a little like going on a shopping spree to the mall during the Christmas rush. The first hours of an expo-hall opening are always the busiest. Plan to walk the entire floor once, getting a feel for who’s where and what’s available.

As you take this first tour, note what booths you’ll want to revisit your second time around. Take a break, have a latte (if at all possible!), and reflect on what you want to accomplish and with whom you want to visit. Perhaps jot down questions you’ll want to ask when visiting specific booths.

Also, pick up as much literature and product info that suits your fancy while on your tradeshow tours; you can sort through it later and glean the best, toss the rest, before toting it all the way home.

Last but not least, seek out any and all networking and socializing opportunities. Many show attendees find that luncheons, cocktail parties and the like—though intimidating at first for some—are the best places for casual conversations and learning new strategies to put you on top of the tradeshow game.

On the Road Again: ISS Expo Nashville

Ready to put your newly acquired tradeshow skills to the test? The clock is ticking down on the upcoming ISS Expo in Nashville, Tenn., Oct. 7-10., the time and place to be if you are anyone wanting to learn anything about the self-storage industry. If you follow the sensible tips provided in the accompanying article, you’ll likely have a heyday in Nashville—especially if you plan on working, networking and enjoying a little downtime out of the office. The

ISS Expo’s full agenda is readily displayed at www.insideselfstorageexpo.com, but below are some show highlights to give you the essence of what to expect. Topping the list of great educational opportunities are several intensive half- or full-day sessions:

Developers’ Seminar—covering the entire development process, from groundbreaking to facility grand opening.

Management Workshop—focusing on marketing, staffing, performance reporting, site management and more.

Legal Learning—covers hot topics in storage law such as lien sales, facility rules and regulations, abandonment and more.

How to Make Money in Self-Storage—featuring income analysis, equity growth, yield management, fees and ancillary income.

Next up are numerous seminars, offering mini-courses in topics ranging from marketing, price-setting, feasibility, contracts, phone sales, insurance and overall lessons in successful self-storage operations. And, of course, don’t forget the tradeshow floor packed with vendors of every sort: financing, building, contracting, security, software, training, you name it.

Finally, in addition to packing your noggin full of information, don’t forget to wind down or spice up your personal expo agenda by attending the ISS Golf Classic and the cocktail reception, or taking in daytime and nighttime activities in Nashville or the Gaylord Opryland Resort. There’s definitely something for everyone, so be sure to get a taste of it all!

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