Oh, the Feasibilities...
I live my life in a time warp. This is because I work in publishing, and I am two months ahead of myself at any given moment. We produce this publication--as well as our others--that far ahead of schedule to allow time for all systems to "go," but it makes it difficult to be in the moment sometimes. It also makes things confusing when I talk to you about our February expo in our May issue, which I am about to do.
If you attended the Inside Self-Storage Expo in Las Vegas during Jan. 31-Feb. 2, you know what an astounding show it was. If you didn't attend, I'm about to fill you in on what you missed. While my experience in self-storage spans only three years, I am told by industry veterans that they have just witnessed a show "like those we had in the good old days," shows that were very high energy, that produced lots of leads and sales for our suppliers, and top-notch education and events for our attendees. Attendance exceeded 3,000 this year, which is the best we've ever seen. Our heads are still reeling. I don't mind telling you: We're pretty psyched.
Next month we'll be doing it all over again during our annual Trade Fair, which is, admittedly, a smaller, more regional show than the expo. But we do guarantee the same quality opportunities for education, networking and deal-making. This event will be held in Biloxi, Miss., June 7-8, at the Beau Rivage casino and resort. If you've never been there, the facility is gorgeous and a mere 90 miles from New Orleans. Come enjoy the Gulf Coast for the show, and hop over to New Orleans for some creole and jazz over the weekend. You can't beat it.
I know from talking to people in Las Vegas that there are more tire-kickers than ever in this industry--people interested to know whether this business might be the Golden Goose they're seeking. To everyone who approached me at the show or who has sent e-mails since, I advise against taking any action--whether it be purchasing property or buildings, or hiring builders or managers--before they have a feasibility study conducted on their proposed location. Without this, you're going in blind. On page 20, Jim Chiswell explains the importance of such a study, as well as what it should include. And, of course, you need to educate yourself as much as possible before making any business decision.
We hope to see you in Mississippi. As at all of these opportunity-producing events, the "feasibilities" are endless.
Teri L. Lanza
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