By Mike Iacoboni
Editor's Note: This month's Market Profile is out of the ordinary. Rather than detailing the self- storage climate of a specific U.S. market, this article tells the story of a couple who have tackled a "virgin," foreign territory, the challenges they have faced and their ongoing success.
How often have you said to yourself, "If I only knew then what I know now"? What would you do differently if you could? What pioneering steps or risks would you take, fortified with a clear vision of the future? Outcomes are determined by a lot more than knowledge, so success is never a sure thing. It requires desire, persistence, effort--and a fair amount of capital.
A Market Challenge
Mike Iacoboni and his wife, Jane, are the proud owners of Sano y Salvo Self Storage in San Juan del Sur, Nicaragua.