Oh, the Feasibilities...

I live my life in a time warp.This is because I work in publishing, and I am two months ahead of myself at anygiven moment. We produce this publication--as well as our others--that far aheadof schedule to allow time for all systems to "go," but it makes itdifficult to be in the moment sometimes. It also makes things confusing when Italk to you about our February expo in our May issue, which I am about to do.

If you attended the Inside Self-Storage Expo in Las Vegas during Jan. 31-Feb.2, you know what an astounding show it was. If you didn't attend, I'm about tofill you in on what you missed. While my experience in self-storage spans onlythree years, I am told by industry veterans that they have just witnessed a show"like those we had in the good old days," shows that were very highenergy, that produced lots of leads and sales for our suppliers, and top-notcheducation and events for our attendees. Attendance exceeded 3,000 this year,which is the best we've ever seen. Our heads are still reeling. I don't mindtelling you: We're pretty psyched.

Next month we'll be doing it all over again during our annual Trade Fair,which is, admittedly, a smaller, more regional show than the expo. But we doguarantee the same quality opportunities for education, networking anddeal-making. This event will be held in Biloxi, Miss., June 7-8, at the BeauRivage casino and resort. If you've never been there, the facility is gorgeousand a mere 90 miles from New Orleans. Come enjoy the Gulf Coast for the show,and hop over to New Orleans for some creole and jazz over the weekend. You can'tbeat it.

I know from talking to people in Las Vegas that there are more tire-kickersthan ever in this industry--people interested to know whether this businessmight be the Golden Goose they're seeking. To everyone who approached me at theshow or who has sent e-mails since, I advise against taking any action--whetherit be purchasing property or buildings, or hiring builders or managers--beforethey have a feasibility study conducted on their proposed location. Withoutthis, you're going in blind. On page 20, Jim Chiswell explains the importance ofsuch a study, as well as what it should include. And, of course, you need toeducate yourself as much as possible before making any business decision.

We hope to see you in Mississippi. As at all of these opportunity-producingevents, the "feasibilities" are endless.

Warm regards,

Teri L. Lanza
Editor
[email protected]

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