Self-Storage Directory Launches Real Estate Marketing Tool
Copyright 2014 by Virgo Publishing.
Posted on: 04/08/2013, a shopping and comparison website for self-storage facilities, has added to its list of offerings a new Gold Storage Marketing Package, which includes a turnkey website solution for owners of self-storage real estate. In development for the past two years, the new Gold Package simplifies and streamlines a self-storage operator's online marketing efforts and includes reporting tools to facilitate the tracking of marketing investments, according to a press release.

The Gold Storage Marketing Package includes all the services included in the company's Bronze and Silver Packages as well as a transactional, standalone website that allows self-storage customers to reserve storage units online using a credit card. The Bronze Package includes the company's traditional premium membership. The Silver Package includes the premium network membership the company has been offering since 2011.

Storage operators using a property-management system can integrate their unit inventory into the website solution in real time, according to company founder Michael Kucera, who has a 40-year background in commercial real estate. Those facilities that do not use property-management software also have the ability to list any units they want to rent.

The new website solution can be used by self-storage facilities that do not currently have a website. It can also be used as a supplemental website for operators that already have their own site. was launched in 2004 as a shopping and comparison website for self-storage customers. In 2006, it was expanded to include industry call-center services, with a call center in Omaha, Neb., and a pay-per-reservation pricing structure. In 2011, the company launched its self-storage network of websites, which broadcasts member facility listings across thousands of storage, moving and local search directories. The database features more than 18,000 storage locations throughout the United States.