Understanding and Unleashing the Power of Google+ for Your Self-Storage Facility
|Copyright 2014 by Virgo Publishing.|
|Posted on: 10/06/2012|
By Nick Nichols
In June 2011, Google launched Google+ (Google Plus) as its entry into the world of social media. But with the popularity of Facebook, Twitter, LinkedIn and others, it was met with a lukewarm response from the public.
As a way to gently but firmly convince the world that Google+ was a viable social-media platform, Google began merging its Maps and Places listings into Google+ at the end of May 2012. This more-or-less forced online users to sit up and take notice. It also caused a bit of confusion for business owners and search-marketing consultants because the process was not exactly smooth.
A few months later, the dust has settled somewhat. Here’s what we now know about Google+:
Moving to the Top
Confused? You’re not alone! Google itself seems to be a bit confused. Inconsistencies among Google staffers in explaining what’s going on haven’t helped to clarify the situation. One important concept hasn’t changed, though. Every local business needs to officially claim, optimize, validate and “credentialize” its Google+ Local listing. These are the four phases of getting in the first-page 7-Pack and moving to the top.
You can do all four phases yourself, but phase three and especially phase four require advanced knowledge and expertise. Phase three can take four to six weeks to accomplish, and phase four can take three to six months. Getting positive consumer reviews is an ongoing process that requires a defined review-encouragement program. You might want to consult an online-marketing consultant who specializes in local search for advice and implementation to avoid the learning curve and get the best possible results.
If you’re able to get your facility on the first page of Google—in the top organic listing and/or the 7-Pack—you’ll be exposed to nearly 100 percent of people looking for self-storage in your area using Google search. This can also lower your tenant-acquisition costs because people come directly to you rather than a third party.
Nick Nichols is an online marketing consultant who specializes in local search. He shows self-storage operators how to get more new tenants, higher rents and greater retention. Visit www.selfstorageadvantage.com for his free report on getting endless online referrals using Google+. This report includes a section on claiming your Google+ Local listing. For more information, visit www.dalfortmedia.com.