Capturing Self-Storage Customers on the Web
|Copyright 2014 by Virgo Publishing.|
|By: Michelle Millis|
|Posted on: 02/19/2009|
With Internet usage reaching the billions, how you market your business, especially on the Web, is even more important than ever. We consistently hear Internet marketing is growing and how important it is to jump on the bandwagon. You must have a presence on the Web or you will miss out on a large portion of people making buying decisions daily.
Website design has become very competitive. Businesses are attempting to attract customers in as many creative ways as possible. Outshining your competition and showing you have a better, flashier website than your competitors seems to make people believe that this is what the consumers are attracted to and what will make the difference between a successful Web campaign or not.
A simple-to-read layout that provides quick, informative data is always safe. We live in an impatient society where website visitors expect to obtain clear, concise information quickly. Visitors should experience simple, clean navigation through your website without complicated flash. They prefer quick downloads with little waiting time. Fancy illustrations and banners may make your website look attractive, but if users are waiting for an extended period of time, you could potentially lose their attention causing them to leave your site for another.
Make sure your logo, phone number and address are large, noticeable and present on every page of your website. If users experience a long wait time for the next page to load or a technical issue with their system, they can pick up the phone and call or visit your physical location without having to click around and waste more time. A visitor should not have to click onto a separate page or “contact info” bar in order to obtain important phone numbers or physical address. Why risk losing them?
Text should be in an easy-to-read font and void of spelling and grammar mistakes, which can turn a viewer away and create a negative impression for your business. Harsh text colors are hard on the eye and may also turn them away. If you are using large text, use lighter colors, reserving darker colors for smaller text formats.
Your color scheme should blend nicely with your logo, creating a visually friendly balance between graphics and content. This can boost the viewer impression of your website if done correctly. Basic color is always best to use since computer browsers view color differently.
A good program will also allow you to update photos of your facility any time, placing you in control of updating the information you are relating to potential customers with no restrictions. Keeping your Web page fresh and updated shows you care about your business and sharing necessary information with others.
A good source of feedback comes from the customers contacting you. If they say they found you on the Web, ask them if they thought your site was user-friendly. Was it easy to navigate or did they have trouble finding where to go? Do they have any suggestions that might make it more appealing?
Ask if there was anything on the site in particular that caused them to contact you and, if so, consider making that item more predominate because it is probably something that would appeal to others. If you are going to spend the time and money to invest in the future of the Internet, make sure it pays off.