Self-Storage Operator Stor-All Storage Adds ‘Personal’ Touch to New Branding Slogan
Copyright 2014 by Virgo Publishing.
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Posted on: 02/15/2013



 

Stor-All Systems Inc., which operates self-storage facilities under the Stor-All Storage name, has launched a rebranding campaign using the new tagline, “Personally Yours.” The slogan has been added to the traditional purple-and-green Stor-All logo and will stand alone on company-branded uniforms, apparel and accessories.

“Our original tagline reflected our promise to help our guests solve their life challenges by providing authentic service and clean, friendly and convenient storage solutions,” said Jeff Anderson, managing partner. “While this tagline has served us well, we couldn’t help but note that similar variations of the phrase ‘Clean, Friendly and Convenient’ have become commonplace in the self-storage industry. This led to our decision to create a new tagline.”

Company officials said “Personally Yours” is about people and reflects Stor-All’s commitment to its customers and employees. “The tagline makes it clear that Stor-All cares about each individual, and offers personalized customer service that isn’t typical in any industry let alone the storage industry,” officials said in a press release. “The warmth of the line provides emotional support for Stor-All’s promise: We give ourselves to our staff and to our customers, and make a personal commitment to everything we do.”

Founded in 1967, Stor-All Storage operates facilities in Colorado, Florida, Georgia, North Carolina and Virginia from its headquarters in Deerfield Beach, Fla. The company also provides real estate brokerage, asset selection, underwriting, construction, development, property management and investor-relations services to its individual investment partnerships.