Diversifying Your Self-Storage Services With the Inside Self-Storage World Expo
|Copyright 2014 by Virgo Publishing.|
|By: Amy Campbell|
|Posted on: 09/05/2011|
The greatest companies in the world have learned how to diversify, expand their reach, and target their marketing to achieve new pinnacles of success. A great example is the Coca-Cola Co. Rather than just sticking with one product—the signature Coke—the soda king has introduced new products over the years, created targeted marketing campaigns, and delved headlong into the International markets.
While Coca-Cola is a global giant, these business goals are essentially the same in every industry. All companies seek to create a valuable product or service they can target to a unique market.
There’s no better place to learn how to accomplish this than at the Inside Self-Storage World Expo, the industry’s biggest and most comprehensive tradeshow. This year’s fall show, Oct. 4-6 in Tacoma, Wash., will include five education tracks, four networking opportunities, four workshops and two days in the exhibit hall with more than 50 vendors offering a variety of products and services. Here are a just a few of the educational seminars that will help you diversify your business, enhance customer service and reach your target market.
There are a number of ways operators can diversify themselves in the market, including technology such as wireless door alarms and unique locks or kiosks, extended facility hours and, of course, customer service. Another option is offering complementary services and products. Here are a few seminars highlighting add-on profit centers.
This facet of business is one of the most critical components of every facility’s success. Marketing encompasses everything from print and online promotions to your facility’s customer service. The ISS Expo offers a variety of seminars on the topic including:
Other Must-Attend Seminars
In addition to several new sessions and speakers, this year’s show also includes two exclusive tracks—one for self-storage owners, and another for Canadian operators and investors. The Owner’s Only track includes need-to-know information on cutting costs, manager compensation and staffing. In the Canadian track, attendees will get an overview of the market, including the financial scene, plus learn how to increase occupancy. Other must-attend seminars:
You don’t have to be a billion-dollar global company to make inroads in your market. Learn how to diversify your product, improve your customer service and hit your target market by attending the ISS Expo. For the complete agenda, visit www.insideselfstorageworldexpo.com.