Make a Positive Impact on Your Self-Storage Operation in 2012: ISS Expo Offers Training in Key Business Areas
Copyright 2014 by Virgo Publishing.
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Posted on: 01/18/2012



 

Every smart business owner knows you can’t simply sit back and expect good things to happen. Successful self-storage facilities are led by proactive leaders whose daily decisions positively impact their business. Sometimes these decisions are small, while others are game-changers.

The Inside Self-Storage World Expo in Las Vegas, March 14-16, brings the best industry-specific training, resources and tools to operators seeking solid guidance for long-term success. Now’s your chance to get the decision-altering information you need in three key business areas: financing, facility revenue and legal risk.

Understand the Finance Landscape

More than $1 trillion in commercial loans are expected to come due in the next three to five years. With the lending environment rapidly changing nearly every day, it’s more important than ever to fully understand your financing options.

The ISS Expo’s Finance Symposium will give you all the information you need to make the right decision for your business. The two-hour seminar is split into three mini sessions covering commercial mortgage-backed securities and insurance companies, Small Business Administration lending, and loan workouts. An open Q&A at the end will allow attendees to ask pointed questions. In addition, a panel of speakers will convene to offer a market update, drilling down on property values and cap rates, how buyers are looking at the self-storage market, stumbling blocks to finding financing, and what to expect in the near future.

Build Revenue

One of the biggest challenges self-storage operators have faced over the past couple of years is revenue growth. Between market saturation, greater competition and heightened consumer demands, operators have struggled to stay in the black. Many have turned to concessions to bring people through the doors. Others have taken a different route, trying new marketing strategies, improving their sales techniques, or adding ancillary products and services. 

This year’s ISS Expo features many opportunities to learn more about all of these tactics. Here are just a few:  

  • The two-hour Super Sales Mini Clinic with Brad North will teach operators techniques to take their profit to new levels. Attendees will learn critical sales steps and how they directly correlate to an increase in rentals. 
  • The Ancillary Symposium will demonstrate the many ways operators can add ancillary income to their businesses. The two-hour session will touch on several services, including records storage, boat and RV storage, tenant insurance, retail, truck rental, and more.
  • The marketing track includes information-packed seminars on everything from online marketing such as pay-per-click advertising and website design to how to increase referrals and inexpensively differentiate your facility from the competition.

    Be Legal Savvy

    The popularity of reality TV shows focused on self-storage auctions has shined a spotlight on the industry’s lien-sale procedures. Not only are more people attending sales, tenants have become more savvy about the process—some even learning how to cheat the system. Judges have a new perspective on wrongful-sale lawsuits, and lawmakers are reconsidering lien-notice procedures.

    In light of the increased scrutiny, it’s vital operators fully understand how to manage their auctions, from the lease signing through delinquency and auction day. The ISS Expo’s legal and insurance track offers two key seminars to help owners and managers understand their legal responsibilities and rights: "Managing Your Self-Storage Auctions" will outline the ins and outs of sales rules, including how to advertise and plan lien sales, and what to do if a default tenant participates. During "I Can Get in Trouble for That?" attendees will learn about important operational mistakes to avoid. 

    In addition, this year’s show will include a Legal Q&A with attorney Jeffrey Greenberger. He’ll address attendees' biggest concerns in the one-hour session, open to all paid education registrants.

    Exhibit Hall, Networking and More

    Of course, the ISS Expo offers more than just an outstanding education program. The two-day exhibit hall, along with several networking opportunities, enables attendees to learn more about every facet of the industry, including security and software, construction and development, real estate, business insurance, kiosks, and more.

    It’s time to make a positive impact on your self-storage business. Get industry tools, resources and know-how at the ISS Expo and make 2012 your best year yet. For more details, visit www.insideselfstorageworldexpo.com.