Inside Self-Storage (ISS) has published a new online slideshow titled, “Don’t Be a Social Media Amateur! Advice to Strengthen Your Self-Storage Company’s Online Marketing Presence.” The presentation includes insight and tips on using popular social media platforms like Facebook, Twitter, LinkedIn and Pinterest to promote self-storage businesses and engage potential customers.

Social media has become an increasingly important marketing channel for self-storage operators, but each platform has its own idiosyncrasies and strategic ways to best interact with users. The slideshow includes demographic information on several platforms and advice from self-storage Web marketing experts on how operators can leverage them.

Housed in the ISS Resource Center, the slideshow can be viewed at www.insideselfstorage.com/topics/slide-shows.aspx and downloaded in a PDF format for future reference.

For nearly 25 years, ISS has provided informational resources for the self-storage industry. Its educational offerings include ISS magazine, the annual Inside Self-Storage World Expo in Las Vegas, an extensive website, the ISS Store, and Self-Storage Talk, the industry’s largest online community.