PhoneSmart, an off-site sales and reservation center for the self-storage industry, reached a new record April 17, writing the companys 900,000th lead reservation. The reservation was for a storage unit at StorageMart in Lake Charles, La.

I remember when we wrote our very first self-storage reservation, said Tron Jordheim, director of operations. To think wed write 900,000 of them in just over 11 years is really something else. It is a tribute to our fantastic employees and our wonderful clients who work together to keep the phone lines buzzing.

PhoneSmart wrote its first lead reservation in December 2000. Approximately 11 months passed between the companys 600,000 and 700,000 reservation, and again between the 700,000 and 800,000. However, it took less than nine months to reach 900,000 reservations logged by the call center.

PhoneSmart answers self-storage rental inquiries for more than 100 client companies and more than 800 individual properties in the United States, Canada and Mexico. The company was founded in the fall of 2000 to serve its parent company, StorageMart, and offers off-site sales support to other companies in the self-storage and property-management industries.