With greater numbers of consumers shopping online and industry competition heating up in most markets, self-storage operators are expanding the way they market their businesses, embracing Web-based methods and exploring creative approaches to traditional techniques.

On March 15, self-storage expert Tom Litton will teach a Power Marketing Mini Clinic for Self-Operators as part of the Inside Self-Storage World Expo in Las Vegas, where he will talk about marketing trends and ways to capitalize on Internet exposure.

Littons two-hour seminar aims to provide fresh ideas for marketing self-storage facilities. Hell provide 50 tried-and-true marketing tips plus insight on phone sales, contact-management tools, search-engine optimization, social media and more.

Litton, who owns Litton Property Management Inc., began his career in the self-storage industry during its infancy and has managed more than 150 self-storage facilities in 11 states. He currently fee manages and consults throughout Australia, Canada, England, France and the United States.

The ISS Expo will take place March 14-16 at the Paris Hotel & Resort. The self-storage conference and tradeshow feature 36 seminars, four workshops, two days of product and service exhibits, and peer-to-peer networking events. Show details are available at www.insideselfstorageworldexpo.com.