SmartStop Self Storage, the retail brand for Strategic Storage Trust Inc., has launched a new smartphone application called the SmartTracker Inventory List App to help customers organize and track the contents of their self-storage units and use the company's Web-based account-management tools.

The SmartTracker app is available for iPhone and Android smartphones via the iTunes App Store and Android Market, respectively. SmartStop has also deployed an enhanced mobile website to better accommodate the on-the-go needs of its customers.

SmartTracker serves two primary functions. The first is to allow customers to view or organize property stored in SmartStop storage units from their mobile devices and the SmartStop website by using an integrated service called "Manage My Inventory." The second is to allow SmartStop customers to manage their accounts or make online purchases from their mobile device.

With Manage My Inventory, customers can quickly and easily add, remove, organize and locate their property within their storage unit electronically. They can also tag and track their valuables with QR (quick response) codes by affixing a QR code sticker to an object such as a storage box or piece of furniture, scanning the code with the integrated QR code scanner and providing the item's location and description. The information is then available to 24/7 through the app or within their online account.

"We are passionately committed to leveraging the latest technology to engage our customers and provide them with an easier, smarter and more enriching self-storage experience," said H. Michael Schwartz, chairman and CEO. "The Manage My Inventory service is an extension of that. It's like having a window into your unit from wherever you happen to be."

SmartTracker also features a keyword-search functionality, the ability to see a "View All Items" list, and a "Unit Info" section where users can store information relevant to their unit for quick and easy access.

In addition, SmartTracker incorporates links that allow registered users to access all of their account information directly from within the app via links to the SmartStop mobile website. Registered users can then search for and reserve additional rental units, pay their bill online, and purchase storage and packing supplies.

Non-SmartStop customers also can use the app, but they will need to register and provide a username and password. Registering is free.

Strategic Storage Trust Inc. is a publicly registered, non-traded real estate investment trust that is not publicly traded on the stock exchange. Since the companys launch in 2008, its portfolio has expanded to include 91 facilities in 17 states and Canada, comprising approximately 60,000 self-storage units and 7.5 million rentable square feet of storage space.