Marketing

Where do consumers store household items when faced with a foreclosure or downsizing? When the need to relocate arises, homeowners and apartment renters will be searching for assistance with moving supplies such as boxes and packing materials or the use of a free move-in truck. Where will they store their recreational items such as ATVs and boats? The storage industry ...

Have you ever been in a rush on a Saturday morning, with a lot to accomplish since moving into a new home? Let’s say you discover the pool needs some serious attention before the housewarming party tomorrow, so you look for a pool supply store in the phone book and repeat the address over and over again as you maneuver ...

You are the security expert. Your fence, gate and cameras are in place. But your job has just begun. You don’t sell technology; you sell security, and that means an active visible manager and a low-tech, high-security barrier at your unit door. When you formulate your security plan, put yourself in your renter’s shoes. Look at your facility from outside ...

Internet marketing is quickly becoming a major part of all self-storage operations. And rightly so: Hundreds of thousands of potential renters use the Internet each month to find storage. The storage industry is not the only industry where the Internet plays a huge role. Almost any industry today must consider the Internet as an essential source of new business. In ...

As my quest to improve our company’s client service, I came across the book, Customer Satisfaction Is Worthless; Customer Loyalty Is Priceless, by Jeffrey Gitomer, a sales guru I have long admired. The premise of the book is that clients who are only satisfied will turn to the competition on a dime, while loyal customers will not only stay with ...