Seaworth Safe Sales

The evolution of a security business

Bill Seaworth, owner ofSeaworth Safe Sales in Fort Collins, Colo., prides himself on being anentrepreneur. In addition to his popular Fort Knox safes, his business dealingshave encompassed such diverse areas as agricultural farming and livestock,hunting and fishing clubs, firearms and self-storage.

Having grown up on a farm, Seaworth became involved in his family's livestockbusiness. The farm's ponds provided great fishing, and the grounds yielded gamefor seasonal hunting. This background, accompanied by Seaworth's innate businesssavvy, lead to his eventual establishment of hunting and fishing clubs. In 1982,he opened a small gun and sport shop. Seaworth wished to provide his customersboth equipment and adventure, insisting on absolute quality in his products.This meant providing top-name guns and a means to store and secure them. He feltthis level of quality brought his customers back time and again.

The sale of firearms necessitated the provision of secure storage. As gunsafes became the lion's share of Seaworth's business, it wasn't long beforeother types of secured storage came in demand. In 1993, when Seaworth beganconstruction on ABC Storage Units, he extended his philosophy of quality to thisventure, making the facility well-lit and extremely secure. The demand foradditional security, along with Seaworth's tendency to "go the extramile," resulted in the inclusion of his Fort Knox safes in the storageunits.

Seaworth has been building premium safes and vaults for more than 15 years.In those years, the company has striven to lead the security industry intechnology and innovation. With an industry standard being set by the largestnonprofit consumer-protection organization, Underwriters Laboratory, Fort Knoxcustomers get peace of mind in knowing their safe is one of only a handful thathave passed the rigorous laboratory testing. They can be certain their guns,family heirlooms, coin and card collections, legal papers, investment records,photo albums, cameras, house-hold inventory and sentimental items will besecure.

These days, Seaworth has expanded his business into retirement villages,charging a small monthly rental fee for use of his safes. He says his Fort Knoxsafe is "a quality product coupled with a quality service, and folks arewilling to pay a fair price for it." For more information, call800.821.5216 or visit www.ftknox.com.