Inside Self Storage: Features/Columns

5 Easy Ways to Improve Your Self-Storage Facility’s Pay-Per-Click Effort

When it comes to getting the most from your pay-per-click (PPC) advertising campaign, there's no one magic solution. Self-storage operators who pay for this type of online marketing need to be aware of what’s drawing customers in—and what isn’t. Here are five simple steps ...More

December 27, 2012

Posted in Articles, Management, Marketing

Maximizing the Value of a Cell-Tower Lease: How Self-Storage Owners Can Get More From What They’ve Got

Cell-tower leases are a great way to generate ancillary income for a self-storage business. Before signing a lease or when re-evaluating an existing one, facility operators must first understand the value behind the agreement. ...More

December 25, 2012

Posted in Articles, Management

Setting Your Self-Storage Street Rates: Discounting Without Risk

To attract new tenants, many self-storage operators have relied heavily on discounting. But before slashing a facility’s street rates, they should consider current occupancy, expected occupancy, the competition, and how potential customers find their rental rates. ...More

December 23, 2012

Posted in Articles, Management

Self-Storage in the United Arab Emirates: The Box Prepares for the Future With Expansion and New Services

Demand for self-storage is rising in the United Arab Emirates (UAE), where The Box is experiencing increased inquiries for the service. The blossoming company, which launched in 2008, now has more than 15 locations across the UAE, including nine in the Dubai emirate. The ...More

December 21, 2012

Posted in Articles

10 Ways for Self-Storage Owners to Reduce Expenses and Improve Cash Flow

Self-storage facility owners continuously look for innovative ways to increase cash flow and become more profitable. Here are 10 areas on which you can focus to reduce your overall expenses and make a positive impact on your bottom line. ...More

December 19, 2012

Posted in Articles, Finance, Management

How to Generate Self-Storage Income With Truck Rentals: Programs, Pricing and More

Centennial Self Storage Rental Truck On The Move***

Truck rentals are among the most complementary add-on products to the self-storage industry and an excellent source of ancillary income. Here are several strategies facility operators can use to offer customers the benefits of truck rental and generate extra revenue. ...More

December 17, 2012

Posted in Articles, Management

Building an Effective Training Program for Self-Storage Facility Managers

Every day, well-meaning self-storage owners hire fresh faces to manage their facilities. In too many instances, however, those new employees have no idea how to successfully manage the owner's multi-million-dollar asset. An effective manager-training program will lead to a ...More

December 15, 2012 By Bob Copper

Posted in Articles, Management

Dispelling Competition Myths: REITs Discuss the Advantages They Bring to the Self-Storage Market

In a recent series of interviews, Inside Self-Storage asked industry real estate investment trusts (REITs) to comment on the advantages they bring to independent self-storage operators. This article includes comments from CubeSmart, Extra Space Storage and Public Storage ...More

December 13, 2012

Posted in Articles, Management

Sounds of Storage Podcast: Shari Sutton Shares Tips for Community and Holiday Marketing

Community, or "grassroots," marketing is an essential component of any self-storage operation's marketing mix, particularly during high holiday seasons when a little creativity and goodwill can generate excellent opportunities for neighborhood outreach and positive ...More

December 10, 2012

Posted in Articles, Management, Marketing

Russia Self-Storage Market Rebounds as the Economy and Customer Confidence Improve

Despite a challenging beginning, the Russian self-storage industry is once again showing promise. Development growth and new investors are emerging in Moscow and expected to expand to new cities. ...More

December 9, 2012

Posted in Articles

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