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  • Launching a Call Center
    Launching a Call CenterCompetition ups the ante on new marketing strategies By Stan Colona Self-storage owners of today operate in a very competitive marketplace. The late 1990s brought new levels of product saturation to some trade areas, and even entire geographic ...More
    March 1, 2001 Stan Colona Posted in Articles
  • Self-Storage: A Complex Market?
    WANTED:A silver bullet to smite the competition By Harley Rolfe Self-storage owners tell me they are increasingly vexed by competition, and they think marketing will help. So, I tell them about step one in creating a sound marketing program: Study your tenant base. At this ...More
    March 1, 2001 Harley Rolfe Posted in Articles
  • The Top Seven Marketing Concepts
    The Top Seven Marketing ConceptsWhat every self-storage owner must know to succeed By Fred Gleeck In working with more than 1,000 self-storage owners and operators, I have found a consistent pattern behind what marketing efforts do and do not work for this industry. There ...More
    March 1, 2001 Fred Gleeck Posted in Articles
  • Inside Self-Storage Magazine 03/2001: Customers' Goods Legal Liability
      Customers' Goods Legal Liability By David Wilhite The self-storage industry has undergone a series of tremendous changes over the past two decades, evolving from a core group of small, mom-and-pop facilities to a large, powerful organization of professional business ...More
    March 1, 2001 David Wilhite Posted in Articles
  • One on One
    One on OneWith Dennis Hall Dennis Hall, executive vice president for Payment Service Network Inc. (PSN), is a former elected official and former chief lobbyist for several cities in Wisconsin, where he worked on tobacco-settlement funding. He was one of the first civilians ...More
    March 1, 2001 Posted in Articles
  • Become the Competition: Why rental trucks make all the difference
    Become the CompetitionWhy rental trucks make all the differenceBy Kirk NashTalk to any entrepreneur in the business. Ask them where they want their business to be in the future. Chances are their answer will depend on where they are currently. If it's a new business, they ...More
    March 1, 2001 Kirk Nash Posted in Articles
  • Storage Inc.
    Storage Inc.Deck systems and unique projects When he made the decision in 1988 to convert a mill building in downtown Manchester, N.H., into one of the state's first heated self-storage facilities, Bennett Chandler was surprised to find no one in the Northeast who could do ...More
    March 1, 2001 Posted in Articles
  • Maximizing Property Value
    Maximizing Property ValueHow not to leave money on the table By Bill Alter The definition of "value" as found in Webster's Collegiate Dictionary is "the monetary worth of something or its marketable price." This suggests there is very little room for ...More
    February 1, 2001 Bill Alter Posted in Articles
  • Victoria's (Self-Storage) Secret
    Victoria's (Self-Storage) SecretPositioning your facility to attract "Victoria," the core of your customer base By Martin Knuppe Developing in high-end communities has caused a substantial increase in construction costs. Several years ago, I came to the disturbing ...More
    February 1, 2001 Martin Knuppe Posted in Articles
  • Inside Self-Storage Magazine 02/2001: Orlando, Fla.
    Orlando, Fla.The Booming East Side By RK Kliebenstein Editor's note: The Market Profile, a new addition to Inside Self-Storage, will focus each month on the state of self-storage development in a unique geographical area. Suggestions for "hot spots" to be examined ...More
    February 1, 2001 RK Kliebenstein Posted in Articles, Development