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  • Serving Up Truck Rentals
    Serving Up Truck RentalsUsing this growing ancillary to become the competition By Kirk Nash If you talk to any entrepreneur in self-storage and ask him where he wants to see his business in the future, his answer will depend on his level of current success. If he is just ...More
    March 1, 2001 Kirk Nash Posted in Articles
  • Inside Self-Storage Magazine 03/2001: Providing Online Services
    Providing Online ServicesUse the web to get up close and personal with your customers By Steve Benson If you're not taking steps to offer your self-storage services to customers online, you're about to be left in cyberdust. Today, more than 83 percent of CEOs are embracing ...More
    March 1, 2001 Steve Benson Posted in Articles, Technology
  • Education
    Considering the Records-Management Business By Cary McGovern In my last two columns, I discussed the reasons why you may want to consider offering records-management services in your existing facility as well as the permanent nature of records storage. This article ...More
    March 1, 2001 Cary McGovern Posted in Articles
  • Thoughts From the Road
    Thoughts From the Road By Jim Chiswell By the time you read this, most of you will have escaped winter's cold grip. Being headquartered in Buffalo, we are forced to bear the brunt of annual winter-weather jokes. I guess with having suffered more than 96 inches of total ...More
    March 1, 2001 Jim Chiswell Posted in Articles
  • Self-Storage Fact vs. Fiction
    Self-Storage Fact vs. Fiction By Kevin Howard There is an old joke about a boy whose teacher assigns him the task of explaining the difference between theory and reality. I have faced this dilemma many times in the self- storage business, and often found theory and reality ...More
    March 1, 2001 Kevin Howard Posted in Articles, Development
  • Inside Self-Storage Magazine 03/2001: Self-Storage in Nicaragua
    Self-Storage in NicaraguaDeveloping in foreign countries takes education, determination...and a lot of patience By Mike Iacoboni Editor's Note: This month's Market Profile is out of the ordinary. Rather than detailing the self- storage climate of a specific U.S. market, ...More
    March 1, 2001 Mike Iacoboni Posted in Articles, Development
  • The State of Industry Financing
    The State of Industry FinancingThough lenders may run scarce, the 'paper' is still out there By R.K. Kliebenstein The last few years have witnessed many changes in the arena of finance, and self-storage financing has been no exception. In September 1998, the finance world ...More
    March 1, 2001 R.K. Kliebenstein Posted in Articles, Finance
  • Launching a Call Center
    Launching a Call CenterCompetition ups the ante on new marketing strategies By Stan Colona Self-storage owners of today operate in a very competitive marketplace. The late 1990s brought new levels of product saturation to some trade areas, and even entire geographic ...More
    March 1, 2001 Stan Colona Posted in Articles
  • Self-Storage: A Complex Market?
    WANTED:A silver bullet to smite the competition By Harley Rolfe Self-storage owners tell me they are increasingly vexed by competition, and they think marketing will help. So, I tell them about step one in creating a sound marketing program: Study your tenant base. At this ...More
    March 1, 2001 Harley Rolfe Posted in Articles
  • The Top Seven Marketing Concepts
    The Top Seven Marketing ConceptsWhat every self-storage owner must know to succeed By Fred Gleeck In working with more than 1,000 self-storage owners and operators, I have found a consistent pattern behind what marketing efforts do and do not work for this industry. There ...More
    March 1, 2001 Fred Gleeck Posted in Articles