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  • Inside Self-Storage Magazine 06/2001: Generating Referrals
    Generating ReferralsAn inexpensive way to acquire new customers By Fred Gleeck By far, the cheapest customer to recruit is the repeat customer. A very close second is the referral customer. The reason the referral customer is so inexpensive is his low "cost of ...More
    June 1, 2001 Fred Gleeck Posted in Articles
  • Staffing Concerns for Facility Owners
      Employee Dishonesty By David Wilhite Are you aware of the benefits of employee-dishonesty insurance? Many self-storage facility owners are not aware of the benefits of this coverage, which can be as important as fire or liability insurance when it comes to protecting ...More
    June 1, 2001 David Wilhite Posted in Articles
  • Effective Security Management
    Effective Security ManagementCreating a plan for protection, prevention By James Biesterfeld The security program at your self-storage facility should be managed like any other special project, but when is the right time to start planning? By far, the best time to start is ...More
    June 1, 2001 James Biesterfeld Posted in Articles, Technology
  • Master-Keyed Lock Systems
    Master-Keyed Lock SystemsLiabilities vs. benefits By Christopher Shope Facilities should maintain no more than two master keys at any given time and store one of them in a "key safe" at a remote location, such as the company's main office. Mention "master ...More
    June 1, 2001 Christopher Shope Posted in Articles
  • Business Entities
    Choosing the Form of Your Business Entity By Jeffrey Greenberger This column provides general insight into the legal aspects of self-storage and should not be substituted for the advice of your own attorney. "To LLC or not to LLC--that is the question." If the ...More
    May 1, 2001 Jeffrey Greenberger Posted in Articles
  • Bon Jour
    Bon Jour "Who let the dogs out?" I don't actually speak more than eight words in French, but having just returned from Brussels, Belgium, where a large portion of the population is French-speaking, I am now inspired to learn more. Brussels was the site chosen by ...More
    May 1, 2001 Teri L. Lanza Posted in Articles
  • Inside Self-Storage Magazine 05/2001: Add-On Product Sales
    Add-On Product SalesTurning mega-profits from your self-storage office By Fred Gleeck Whenever I conduct an on-site marketing audit of a self-storage facility, one of the first places I check for unrealized profits is the office. It is one of the most neglected areas of ...More
    May 1, 2001 Fred Gleeck Posted in Articles
  • Thoughts From the Road
    Thoughts From the Road By Jim Chiswell Spring Clean-Up and Dress-Up Time Spring is upon us, and with it comes the opportunity to catch some extra attention for your facility. If you are in the Northeast, it's time to remove all signs of the winter that is now behind us. The ...More
    May 1, 2001 Jim Chiswell Posted in Articles
  • Inside Self-Storage Magazine 05/2001: My Comeuppance
    My Comeuppance By Harley Rolfe I recently had an encounter with a multisite operator who indicated he found these columns and my book refreshing and asked for my help. Of course, I was flattered and looked forward to the chance to do some live marketing work with a sizable ...More
    May 1, 2001 Harley Rolfe Posted in Articles
  • A Self-Storage Outlook
    The Fabulous San Francisco Bay Area By R.K. Kliebenstein The San Francisco Bay is 50 miles long, from three to 13 miles wide, and is entered through the Golden Gate, a strait between two peninsulas. The city is on the southern peninsula, while on the northern peninsula are ...More
    May 1, 2001 R.K. Kliebenstein Posted in Articles, Development