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  • Evaluating Performance
    Don't you love those trips to the dentist? There are all those x-rays, cleanings, fillings and drillings to look forward to. Sounds like a grand time, right? So why do we do it? The short answer is regular visits with your dentist hold proven health benefits for your teeth. ...More
    December 1, 2002 Raymond E. McRae Posted in Articles
  • The Importance of European Storage Marketing
    To introduce the topic of marketing self-storage in Europe, let me share with you a scenario recently experienced throughout the continent. In 1957, the Treaty of Rome declared a common market as a European objective so that, despite broad differences in language, history ...More
    November 1, 2002 Kelly Gallacher Posted in Articles
  • The Sophistication of Self-Storage
    SELF-STORAGE PROPERTY, AS A SPECIALTY SECTOR IN THE REAL ESTATE INDUSTRY, remains an attractive asset class to those lenders and investors who understand the cash flow and counter-cyclical "safe haven" characteristics of the product. On a national basis, the industry ...More
    November 1, 2002 Thomas Lorenzini and Michael Buckley Posted in Articles
  • The New Age of Access Control
    Do tenants have unrestricted access to any building once they enter your facility? Can thieves do the same if they follow a car through your entrance gate? Site security begins at your perimeter. High walls are cost-effective deterrents, but they draw attention to your ...More
    November 1, 2002 Doug Carner Posted in Articles
  • Michaels/Wilder Group
    Q: If a self-storage owner or manager wants help placing his Yellow Pages advertising, what should he look for in a consultant or agency? He needs to find a consultant/agency that focuses on helping him establish proper buying strategies. Anyone can place Yellow Pages ads. ...More
    November 1, 2002 Posted in Articles
  • Golden State Self Storage
    WHEN A FIRE OR TRAFFIC EMERGENCY OCCURS IN OR NEAR A SELF-STORAGE FACILITY, most would respond with a 9-1-1 call. But Golden State Self Storage in Santa Clarita, Calif., has gone one step further: The facility can instantly respond to emergencies with, not one, but two ...More
    November 1, 2002 Elaine Foxwell Posted in Articles
  • Teleprospecting Services
    T he use of telemarketing in selling records-management services is misunderstood. Telemarketing--or a better description, "teleprospecting"--is the first step in the records-management sales cycle. If performed correctly, it opens the door for a managed sales process. It ...More
    November 1, 2002 Cary F. McGovern Posted in Articles
  • Preparing a Loan Package
    If you are looking for self-storage financing, the timing could not be better; but do not make the mistake of creating a poor loan package. The time and effort put into preparing a quality package will pay off substantially, whether you are looking for the highest loan ...More
    November 1, 2002 Eric Snyder Posted in Articles
  • Accepting Deliveries for Customers
    Many owners, either as a courtesy or business necessity, accept deliveries of packages for tenants in their office or keep keys for certain tenants so deliveries can be made directly to their units. A common example is pharmaceutical representatives who rent space to store ...More
    November 1, 2002 Jeffrey Greenberger Posted in Articles
  • Falling Dow(n)
    AS I WRITE THIS, STOCKS ARE SINKING. THE DOW HAS JUST PLUNGED 230 POINTS TO ITS FIRST CLOSE BELOW 8000 IN TWO MONTHS, and the NASDAQ is down 36. Investors are being pelted with sour economic news. And yet, on the positive side of things, mortgage rates are at record lows. ...More
    November 1, 2002 Teri L. Lanza Posted in Articles