Features/Columns


  • Yellow Page AdsWhat should they consist of?
    Yellow Page AdsWhat should they consist of? By Pamela Alton As most of us are aware, the Yellow Pages ad is where most tenants first learn about a storage facility. It is probably the largest advertising expense a facility owner has, so it should be made to count. In some ...More
    December 1, 1997 Pamela Alton Posted in Articles
  • Resolutions for Owners
    As we approach the new year, it is time to think about New Year's resolutions...once again. We have all made personal New Year's resolutions in the past... "This is the year I will stop smoking." "This year, I will eat healthier." "I will commit to ...More
    December 1, 1997 Posted in Articles
  • The Yellow PagesMaking the most of your advertising
    The Yellow PagesMaking the most of your advertising By Michael Zervas Recent changes in the Yellow Pages industry have left advertisers with a bewildering array of choices. Currently there are more than 7,000 directories available to advertisers. There are now more than 200 ...More
    December 1, 1997 Michael Zervas Posted in Articles
  • Insuring Your Facility
    By David Wilhite Insuring Your Facility One of the most difficult and confusing tasks associated with running a profitable self-storage facility has always been the need to secure proper insurance coverage. Unlike many other commercial ventures that consider insurance a ...More
    December 1, 1997 David Wilhite Posted in Articles
  • The Yellow Pages
    The Yellow Pages When Your Ad Goes Wrong By D. Carlos Kaslow Over the past year, several storage operators have called us concerning problems with their Yellow Pages advertisement. Either the ad did not appear, or it contained an error, such as the wrong phone number or ...More
    December 1, 1997 D. Carlos Kaslow Posted in Articles
  • Customer Storage Insurance
    Customer Storage Insurance To Good to Be True? By Alice Cravens It helps you even if no one buys it. It helps you to serve your customer while clarifying responsibilities. It helps you to reassure customers if a catastrophe strikes. It costs you little...or nothing. Does ...More
    December 1, 1997 Alice Cravens Posted in Articles
  • Inside Self-Storage 11/97
    By Eric Snyder Are you looking to finance either a new or existing self-storage facility? There are a variety of factors to consider. You can save time and money by being prepared and knowing the right way to go about locating the lender you need. Here are some of the most ...More
    November 1, 1997 Eric Snyder Posted in Articles, Finance
  • What to Do When You Get Sued
    What to Do When You Get Sued By Scott Zucker Getting sued is somewhat analogous to having a car accident. Sometimes, no matter how hard you try to drive safely, there's always a chance you'll get rear-ended by the other guy. Under today's legal system, even if a business ...More
    November 1, 1997 Scott Zucker Posted in Articles
  • Maintenance A Competitive Edge
    Maintenance A Competitive Edge By Tom Berlin Self-storage has become significantly more competitive over the past few years. New facility construction is exceptionally strong in most markets across the country and shows no sign of stopping. The four self-storage REITS are ...More
    November 1, 1997 Tom Berlin Posted in Articles
  • Your Facility Report Card
    Your Facility Report Card Dean's List or Academic Probation? By Cecile Blaine If your facility was a student, what grade would it get on its end-of-the-year report card? Would it be an A+ or a C-? You be the judge. The end of the year serves as an excellent time for you, as ...More
    November 1, 1997 Cecile Blaine Posted in Articles