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  • Janus International Corp.
    Janus ~ Roman god of passage, of doorways (januae), archways (jani), and of beginnings and endings. When searching for a name for his new company, David Curtis knew he wanted something different. "I wanted a name that meant something, a word that was translatable into every ...More
    July 1, 2002 Amy Campbell Posted in Articles
  • Vivilon Coatings Inc.
    How many times have you heard the business maxims "You never get a second chance to make a first impression" or "Image is everything"? We accept these statements' validity because they confirm our own experiences of making quick judgments about businesses based solely upon ...More
    July 1, 2002 Posted in Articles
  • mudslinging
    I JUST RETURNED FROM THE SAN FRANCISCO BAY AREA, where I spent a rather decadent several days shopping for vintage clothing, eating gnocchi in North Beach, camping among Red Woods and sipping my way through Napa Valley. While in the town of Calistoga, I decided to take the ...More
    July 1, 2002 Teri L. Lanza Posted in Articles
  • Marketing Made Easy
    As an industry, self-storage has witnessed incredible growth in the last decade. This expansion has necessitated the need for more sophisticated marketing and sales/advertising plans to stay competitive. Without physically and strategically upgrading older, ...More
    July 1, 2002 Anne Ballard Posted in Articles
  • Upscale in Tulsa
    When asked by one of her customers why she doesn't retire, Nell Booher replied, "I am retired--I just get paid for it." She and her husband, Don, are the managers of South Tulsa Self Storage, a facility introducing a new concept to the industry in Tulsa, Okla. Can you call ...More
    July 1, 2002 Elaine M. Foxwell Posted in Articles
  • Thanks for a Job Well Done
    I have been fortunate enough to write articles for Inside Self-Storage over the past several years, and this month I would like to use this column to acknowledge and praise a set of managers who work for me at Affordable Self Storage in Pacheco, Calif. Kevin and Louise ...More
    July 1, 2002 Pamela Alton Posted in Articles
  • Cardinal Self Storage
    When he converted an old pole barn into a building for subcontractors to store their equipment in 1990, Jim Bishop took his first unexpected step into the world of self-storage. Nine years later, Cardinal Self Storage of Grayslake, Ill., opened its doors on his five-acre ...More
    June 1, 2002 Elaine M. Foxwell Posted in Articles
  • Develop a Marketing Mindset
    A marketing mindset is severely lacking in the self-storage business. A marketing mindset is one that looks for clever and creative ways to maximize total profitability with a minimum amount of time and money. Self-storage owners and managers aren't generally a competitive ...More
    June 1, 2002 Fred Gleeck Posted in Articles
  • slimshady
    JUST THIS MORNING I RECEIVED AN E-MAIL from the Los Angeles Police Department's Art Theft Detail. The detective was seeking information about a burglary suspect who targeted self-storage facilities, taking unique movie memorabilia and other items. Once I followed the ...More
    June 1, 2002 Teri L. Lanza Posted in Articles
  • Part-timers, Attitudes and Victories
    A recent trip I made brought into focus a critical problem facing many self-storage owners: the gap that exists between the talents and skills of their managers, assistant managers and part-time employees. I had a full-time manager tell me he did not feel he could trust the ...More
    June 1, 2002 Jim Chiswell Posted in Articles