Features/Columns


  • White Rabbit
    White Rabbit The caterpillar was an enigma to Alice--abrupt, rude, perplexing. She found him hostile and revolting, though I remember being entertained by his antics. Recalling this childhood narrative--with all of the more mature connotations I was not to understand for ...More
    February 1, 2000 Teri L. Lanza Posted in Articles
  • One on One With Clark Hotard
    One on One With Clark Hotard With an extensive background in the self-storage industry, Clark Hotard brings a unique perspective and depth to his role as sales manager for Overhead Door Corp.'s self-storage system products. The company, based in Dallas, pioneered the ...More
    February 1, 2000 Posted in Articles
  • Thoughts From the Road
    Thoughts From the Road By Jim Chiswell The new year, decade, millennium have begun. To honor publishing deadlines, I am writing this as 1999 comes to an end, so when you read this in February, the old Y2K issue is rapidly becoming a memory. I'm sure there were a few ...More
    February 1, 2000 Jim Chiswell Posted in Articles
  • Leave the Sign OnProper signage is key to your marketing plan
    Leave the Sign OnProper signage is key to your marketing plan Most experts will agree that a business isn't worth a dime without the right kind of sign, and self-storage is no different. How else can a customer find your facility? In fact, because storage is a micro market ...More
    February 1, 2000 Posted in Articles
  • The State of Real EstateChange, overbuilding and the future of self-storage
    The State of Real EstateChange, overbuilding and the future of self-storage By Michael L. McCune It has been a year since I last explored the real-estate aspects of self-storage in depth in this publication. The momentum of the last millennium has carried the self-storage ...More
    February 1, 2000 Michael L. McCune Posted in Articles, Finance
  • Marketing ToolboxTune up your business with basic advertising techniques
    Marketing ToolboxTune up your business with basic advertising techniques By Mary Briggs There was a time when a good-sized Yellow Pages ad was all your self-storage facility needed to remain competitive, when your facility was the only one within a five-mile radius, when ...More
    February 1, 2000 Mary Briggs Posted in Articles
  • WARNING:Competition Can Be Hazardous to Your Health
    WARNING:Competition Can Be Hazardous to Your Health By Harley Rolfe It's time to discuss the rules of the road for operators facing competition--especially for the first time. Three live encounters in the last couple of months drew my attention: A letter from a competing ...More
    February 1, 2000 Harley Rolfe Posted in Articles
  • Closing the Prospective Tenant
    Closing the Prospective Tenant By Richard C. Dennis The suggestions offered in this article are dedicated to managers, new and experienced, who are willing to pick up even one tidbit that may help them rent an extra storage unit or two per week or month. I will feel I have ...More
    February 1, 2000 Richard C. Dennis Posted in Articles
  • Designing Your AdDos and Don'ts for peaking your prospect's interest
    Designing Your AdDos and Don'ts for peaking your prospect's interest By Kent Davies Composing advertising artwork using your personal computer's publishing software in conjunction with your laser printer may lull you into a false sense of security. Creating successful ads ...More
    February 1, 2000 Kent Davies Posted in Articles
  • Truth in AdvertisingThe legal limits of marketing your facility
    Truth in AdvertisingThe legal limits of marketing your facility By Scott Zucker The following article was reprinted with permission from the Mini-Storage Law Commentary, published by the former law firm of Shapiro, Fussell, Wedge, Smotherman & Martin. Marketing your ...More
    February 1, 2000 Scott Zucker Posted in Articles