• Inside Self-Storage Magazine 10/2001: A Comprehensive Marketing Plan
    A Comprehensive Marketing PlanWhat you should be doing each day, week, month, quarter and year By Fred Gleeck One of the three biggest mistakes I see made by self-storage operators is not having a comprehensive marketing plan. Over the past several issues, I've shared ...More
    October 1, 2001 Fred Gleeck Posted in Articles
  • Ripening on the Vine
    Ripening on the VineWine Storage may still be a niche market, but competition is growing By Amy Campbell In 1987, Owen Deutsch was sitting in his office when he overheard a self-storage customer ask about renting space to store his wine. "We weren't doing wine ...More
    October 1, 2001 Amy Campbell Posted in Articles
  • Protect Your PC
    Protect Your PC By Doug Carner This is part one of a special two-part TechTalk. It is a must-keep column for you to share with everyone you know who owns a personal computer running Windows software. It seems as though we read about a new "killer" computer virus ...More
    October 1, 2001 Doug Carner Posted in Articles, Technology
  • Inside Self-Storage Magazine 10/2001: Special Lease Considerations for Boat and RV Storage
    Special Lease Considerations for Boat and RV Storage By Jeffrey Greenberger This article provides general legal insight into the self-storage field and should not be substituted for the advice of your own attorney. Some of you reading this article are already in the ...More
    October 1, 2001 Jeffrey Greenberger Posted in Articles
  • The Downside to Convenience
    The Downside to ConvenienceLock-picking tools leave self-storage open to crime By Chris Shope Every occupation--be it physician, carpenter, engineer or, yes, even self-storage operator--involves its own passion. My passion revolves around my specialty, security, which is ...More
    October 1, 2001 Chris Shope Posted in Articles
  • Inside Self-Storage Magazine 10/2001: Prospect in a Pickle?
    Prospect in a Pickle? By Harley Rolfe Your prospect is in a pickle. He believes you can get him out of it, but you're not sure you need to know much about his particular problem. That's just wrong. His predicament is your ticket to offering him a meaningful sales proposal. ...More
    October 1, 2001 Harley Rolfe Posted in Articles
  • Vehicle Storage
    Vehicle StorageA profit-making opportunityBy Rex W. YoungThere has been a great deal written in the past few years about boat and RV storage, but often the reader is left with more questions than answers. There is a good reason for this. The vehicle-storage business is like ...More
    October 1, 2001 Rex W. Young Posted in Articles, Development
  • Inside Self-Storage Magazine 10/2001: Thoughts From the Road
    Incentives, Recognition and Motivation By Jim Chiswell As I work and talk with owners across the country, I am constantly asked: "What type of bonus system should I use for my employees?" It seems one of the most popular is a compensation for every unit rented. ...More
    October 1, 2001 Jim Chiswell Posted in Articles
  • Stacking Up Storage Profits
    Shed providing density storage of boats up to five levels high. Self-storage operators and developers in recent years have targeted the ever-expanding boat-storage market as another potential source of revenue. Providing ground-level storage of boats in vacant lots, under ...More
    October 1, 2001 Patrick Farrell Posted in Articles
  • Interview Questions
    The Client-Needs AssessmentThe most crucial component of selling records management By Cary F. McGovern The survey, or client-needs assessment (CNA), is the most important component of consultative selling for records-management services. Many of my customers have asked me ...More
    October 1, 2001 Cary F. McGovern Posted in Articles