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  • Four Steps to Marketing Success
    No matter how attractive your storage facility, no matter how many brilliant features you offer, without a good marketing system and a plan, your chances for success are minimal. The storage business is a simple business, but it’s not an easy business. The steps are ...More
    January 1, 2004 Fred Gleeck Posted in Articles
    Technology is more simple and complex than it used to be. This may seem contradictory, but it is true. Software is simpler:It features a graphical user interface (fonts, color, icons, etc.). There has been 30 years of research into what “easy to use” really means. It is ...More
    January 1, 2004 Michael Richards Posted in Articles
  • Perfect Publicity
    The self-storage industry has experienced incredible growth in the last decade. This expansion has necessitated more sophisticated marketing and sales/advertising plans for facilities to stay competitive. Without physically and strategically upgrading older, less-refined ...More
    January 1, 2004 Anne Ballard Posted in Articles
  • The National Market
    As we begin the new year, our roundtable of real estate experts discusses the national self-storage market. Let’s hear what they have to say about their respective cities and regions. Joining us in our survey this month are: C. William Barnhill, Omega Properties, Mobile, ...More
    January 1, 2004 Michael L. McCune Posted in Articles
  • No Party for Pests in the New Year
    I have never been a big fan of New Year’s resolutions. My viewpoint is probably colored by the fact I have never been able to keep resolutions beyond the first week of January. In retrospect, my failures were mostly due to trying to immediately give up bad habits I had ...More
    January 1, 2004 Ken Berquist Posted in Articles
  • Let Your Customers Know
    The grand opening of your new facility is only a few weeks away. The building is almost complete and your staff hired. Now it is time to get the message out about your services, and you face some crucial decisions about advertising. Where do you start? There are many ...More
    January 1, 2004 Elaine Foxwell Posted in Articles
  • Service, Not Servitude
    Customer service has been a buzz phrase for several years now and, although many companies claim to excel at it, few actually do. Some companies, on the other hand, take customer service to the extreme, a situation that can easily backfire. Let me share with you an incident ...More
    January 1, 2004 John Tschohl Posted in Articles
  • Market Up
    Throughout the month of November and December, the storage facilty at the end of my street displayed the following message on its changeable frontage sign: “Hide those holiday gifts with us! Half off December rent.” This was good. What was better was the change in sign for ...More
    January 1, 2004 Teri L. Lanza Posted in Articles
  • AJAY Equipment Corp.
    Randy Vander Hill began his career 32 years ago in the industrial-equipment industry when he was just a teen, working weekends and summers for the company that employed his father. In 1983, he launched his own business, Placentia, Calif.-based AJAY Equipment Corp., which ...More
    January 1, 2004 Amy Campbell Posted in Articles
  • Low-Cost Marketing Ideas
    In today’s high-tech world, we get bombarded by slick advertising. Thousands of dollars are spent on TV, radio, billboards, newspapers and magazines to win our business. Companies spend billions to get the word out about their products or services, and the self-storage ...More
    January 1, 2004 Pamela Alton Posted in Articles