Features/Columns


  • Inside Self-Storage Magazine 09/2001: Keeping Vacating Summer Tenants
    Keeping Vacating Summer Tenants By Pamela Alton The summer holidays and graduations have all passed, students are getting ready to return to school and the weather is getting cooler--all sure signs that summer is coming to an end. That rush of rentals you experienced in ...More
    September 1, 2001 Pamela Alton Posted in Articles
  • Inside Self-Storage Magazine 09/2001: Phone Skills, Call Tracking & Lists
    Phone Skills, Call Tracking & Lists By David Fleming I'd like to begin this month by thanking all of the people who have shown support for this column, which is written by managers, about managers, for managers. Your input is sincerely appreciated. This is intended to ...More
    September 1, 2001 David Fleming Posted in Articles
  • Evolution & Elevators
    Evolution & ElevatorsElevator placement in a multistory self-storage building By Nicholas Jodhan During the past three decades, the evolution of the self-storage building type from the traditional garden-variety, single-story facility to the more visible multistory ...More
    September 1, 2001 Nicholas Jodhan Posted in Articles
  • Inside Self-Storage Magazine 09/2001: London Calling
    London Calling By RK Kliebenstein The first order in examining this market profile was to determine the proper etiquette regarding the name of the country. Is it England, the United Kingdom, Great Britain, the U.K.? Foolish as that question may seem, I did not want to ...More
    September 1, 2001 RK Kliebenstein Posted in Articles, Development
  • Inside Self-Storage 09/2001: The Fast-Start Educational Client Symposium
    The Fast-Start Educational Client Symposium By Cary McGovern This article focuses on the fast-start educational client symposium, which has proven to be a significant generator of new records-management business. Since the records-management sales cycle is long--six months ...More
    August 1, 2001 Cary McGovern Posted in Articles
  • Is Marketing Dead Weight?
    Are You Waiting for Rivals to Strike? By Harley Rolfe There is good reason why it takes the jolt of competition for most business owners--particularly in this industry--to develop a serious interest in marketing. Implementing a sound marketing program requires a change in ...More
    July 1, 2001 Harley Rolfe Posted in Articles
  • Thoughts From the Road
    Thoughts From the Road By Jim Chiswell I want to start this month's column with a correction to an article I published in the April 2001 issue of this magazine called "The Feasibility Study." In my haste to make deadline, I made an error in explaining Buzz ...More
    July 1, 2001 Jim Chiswell Posted in Articles
  • Call Me!
    Call Me!Are customers slipping through the phone wires? By Keith Ruehle You designed the perfect ad, spent weeks negotiating with the Yellow Pages representative and, finally, the new phone book is out. Your ad is working; it's drawing calls from many prospective customers. ...More
    July 1, 2001 Keith Ruehle Posted in Articles, Technology
  • Love Them or LOSE THEM
    Love Them or LOSE THEMSeven strategies to retain employees By Robert B. Tucker Finding good employees has never been more challenging than it is in today's tight market, and retaining them is even tougher. Companies now face the most competitive job market in decades, and ...More
    July 1, 2001 Robert B. Tucker Posted in Articles
  • Inside Self-Storage Magazine 07/2001: Occupancy Rates as a Marketing Tool
    Occupancy Rates as a Marketing Tool By Fred Gleeck At a recent self-storage tradeshow where I was exhibiting, an operator walked by my booth and looked up at my sign, which read, "How to competition-proof your self- storage facility." As he walked by, I tried to ...More
    July 1, 2001 Fred Gleeck Posted in Articles