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  • Market Up
    Throughout the month of November and December, the storage facilty at the end of my street displayed the following message on its changeable frontage sign: “Hide those holiday gifts with us! Half off December rent.” This was good. What was better was the change in sign for ...More
    January 1, 2004 Teri L. Lanza Posted in Articles
  • AJAY Equipment Corp.
    Randy Vander Hill began his career 32 years ago in the industrial-equipment industry when he was just a teen, working weekends and summers for the company that employed his father. In 1983, he launched his own business, Placentia, Calif.-based AJAY Equipment Corp., which ...More
    January 1, 2004 Amy Campbell Posted in Articles
  • Low-Cost Marketing Ideas
    In today’s high-tech world, we get bombarded by slick advertising. Thousands of dollars are spent on TV, radio, billboards, newspapers and magazines to win our business. Companies spend billions to get the word out about their products or services, and the self-storage ...More
    January 1, 2004 Pamela Alton Posted in Articles
  • Caughlin Ranch Mini Warehouse and RV Storage
    Renters of Caughlin Ranch mini warehouse and RV sin Reno, NEV., often ask co-owner and onsite manager Bob Ryan if they can have his job. From the cascading waterfall surrounded by verdant landscaping to the posh three-story manager’s home, the entrance to the 7-acre ...More
    January 1, 2004 Amy Campbell Posted in Articles
  • Construction Corner
    Construction Corner is a Q&A column committed to answering reader-submitted questions regarding construction and development. Inquiries may be sent to The fire department is requiring me to put a “Knox Box” on the outside of each of my ...More
    January 1, 2004 Posted in Articles, Technology
  • Risks of False Advertising
    It's the beginning of a new year and the time when storage owners start refreshing their advertising campaigns. Most use some form of advertising to attract new customers and create recognition for their facilities. Whether your advertising is elaborate or subtle, you want ...More
    January 1, 2004 Amy Brown Posted in Articles
  • Image Is Everything
    Although I have been involved in merchandising and marketing for the past 30-plus years, I still critique every retail store I visit. Sometimes what I see is not good but, nevertheless, revealing. Several months ago, I was in the local mall looking for a new pair of ...More
    January 1, 2004 Roy Katz Posted in Articles
  • When in Prague
    In 2001, several key people from City Self-Storage and I visited Poland and the Czech Republic to scout for possible places to open more facilities. The owners of the company had been evaluating Warsaw, Poland, as a potential market. One owner, The Selvaag Group, had ...More
    January 1, 2004 Carl Svensen Posted in Articles
  • Effective Advertising
    Effective advertising is the most illusive subject we deal with in our storage businesses. I have seen most storage facilities advertise, but many still do not source their incoming calls. Many companies will tell you their direct-mail campaign was a failure because they ...More
    January 1, 2004 Greg Call Posted in Articles
  • Drawing a Crowd
    From car washes to carnivals, special events can bring foot traffic to your facility. If you haven’t hosted one, you’re missing a golden opportunity to get your name out—and bring in new business. When Jay Sundher opened Hollywood Storage Center last summer in Newbury Park, ...More
    January 1, 2004 Amy Campbell Posted in Articles