Features/Columns


  • Implementing a Coupon System
    I've written in past columns about the importance of each self-storage facility having a unique selling point, or USP--something it offers that customers can't get anywhere else. Having a USP allows you to differentiate your facility from others and compete on some basis ...More
    January 1, 2002 Fred Gleeck Posted in Articles
  • Home Is Where the Heart Is
    Working as a manager in this industry, it is not uncommon for you to have on-site housing at the facility you manage. But adapting this home--which can come in all shapes and sizes--to your lifestyle can sometimes be quite a challenge. I am sure some of you can relate to ...More
    January 1, 2002 Donna L. Potter Posted in Articles
  • The Face of Change
    One of the inherent beauties of self-storage is its intrinsic simplicity. I have often advocated blending new technology with good real estate to make the best possible, or "best in class," self-storage project, but it isn't always easy to balance the two. The physical part ...More
    January 1, 2002 RK Kliebenstein Posted in Articles, Technology
  • Words of Wisdom
    A conversion of an existing building. There is a common misconception among new self-storage investors that Europe is one big untapped market with great opportunities, common requirements and regulations. While it is true there is great potential and the sector is growing ...More
    December 1, 2001 Jonathan Perrins Posted in Articles
  • Do You Have a Disaster Plan?
    People don't generally enjoy anticipating things that could go awry--in their businesses, their personal lives or otherwise; but nothing demonstrated with greater impact the importance of a disaster plan than recent, tragic events in this country. Although your occupancy ...More
    December 1, 2001 Jeffrey Greenberger Posted in Articles
  • Court Rules
    U.S. District Judge Colleen McMahon's opinion in Herrington v. Verrilli (2001 U.S. Dist. LEXIS 10168) is more than a humorous telling of the travails of the Adams Organ, a huge church organ that spent more than five years in storage after being replaced by another ...More
    December 1, 2001 D. Carlos Kaslow Posted in Articles
  • Turning Callers Into Visitors
    Storage is a simple business, but it's not an easy business. It's simple because the steps are obvious. First, you have to generate phone calls from prospects. These result from a strong and well-executed marketing campaign. Second, you have to get those who call to visit ...More
    December 1, 2001 Fred Gleeck Posted in Articles
  • Protecting Your Facility Against Winter Weather
    Winter weather can present severe exposures to your self-storage operation and the systems necessary to keep your facility running. Freezing temperatures, blustery winds, ice, sleet and snow can all cause extensive damage to your buildings and property, especially if you ...More
    December 1, 2001 David Wilhite Posted in Articles
  • THE SOUTHWEST
    This month's travels take us to the great Southwest, which has been a traditionally strong area for self-storage operators. Let's hear what our local experts have to say about their respective cities and regions. Our Southwest brokers join us in this survey: Mark Keys ...More
    December 1, 2001 Michael L. McCune Posted in Articles
  • Self-Storage in the International Arena
    The first European self-storage facility was built in the United Kingdom in 1984, though the first self-storage facility in Continental Europe was built in Brussels at the end of the 1980s. At the beginning of the '90s, the first two French facilities were built. The first ...More
    December 1, 2001 Cesare Carcano Posted in Articles, Development