Inside Self Storage: Features/Columns

Buying or Building Self-Storage: How to Maximize Your Investment Through Design, Phasing and Market Analysis

Whether buying or building a self-storage project, the goal is the same—to maximize the investment. Using facts and data about the intended market will aid potential self-storage owners in making the right choices when it comes to proper site design and unit mix. ...More

February 1, 2012 By Benjamin Burkhart

Posted in Articles, Construction, Development

Self-Storage and the Mobile Revolution: Making the Change to Capture More Customers

There’s no denying 2011 was a banner year for smartphones. With more 85 million people in the United States using smartphones, targeting mobile consumers should be an essential component of every self-storage facility’s marketing plan. Here’s how to get started. ...More

January 28, 2012

Posted in Articles, Management, Marketing, Technology

Self-Storage Discounting: Factors to Consider Before Offering Concessions to Customers

The discounting of rental rates has become a surefire way for self-storage operators to gain market share. However, there are some concession practices that can hurt a self-storage operation in the long run. Here are some things operators should consider before offering ...More

January 26, 2012

Posted in Articles, Management

Being the Most Effective Self-Storage Manager You Can Be Using Time-Management Skills

One of the best aspects of the self-storage manager position is you can do a great job, get it all done in eight hours and go home. Here are some skills and practices the best managers use to manage their time and complete their varied tasks in highly effective and ...More

January 24, 2012 By Bob Copper

Posted in Articles, Management

Spring Cleaning Your Self-Storage Facility: Tips for Inside and Out

After a hard, dreary winter, you may find your self-storage facility is in need of a spring spruce-up. Now’s a good time to look around and see what you can do to make the property clean and cheery before rental season starts. Make yourself a to-do list, collect your ...More

January 22, 2012 By Linnea Appleby

Posted in Articles, Management

Sounds of Storage Podcast: Anne Ballard

Customer-service expert Anne Ballard joined Self-Storage Talk Community Manager John Carlisle for the latest installment of the Sounds of Storage "Speaker Series." On the podcast, Anne, aka “The Hat Lady,” the founder and president of Universal Management Co., shares tips ...More

January 20, 2012 By Anne Ballard and John Carlisle

Posted in Articles, Management, Marketing

Make a Positive Impact on Your Self-Storage Operation in 2012: ISS Expo Offers Training in Key Business Areas

Successful self-storage facilities are led by proactive leaders whose daily decisions positively impact their business. Sometimes these decisions are small, while others are game-changers. The Inside Self-Storage World Expo in Las Vegas, March 14-16, brings the best ...More

January 18, 2012

Posted in Articles, Finance, Legal Issues, Marketing

Memorable Self-Storage Marketing: Using Promotional Products to Make a Lasting Impression on Prospects

For the average self-storage manager, marketing is a bane of his existence. How the heck do you make a self-storage facility enticing to the average consumer, especially when you're in over your head and don’t know what to do or how to proceed? Following are examples of ...More

January 16, 2012 By Gina Kudo

Posted in Articles, Management, Marketing

How Technology Is Changing Customer Service in Self-Storage: Product Quality, Communication and Information

Over the last 30 years, technology has infiltrated every aspect of our lives. The ability to be in constant contact with customers, existing or possible, is an almost overwhelming wave of potential. The changes in customer service will revolve around three items: product ...More

January 14, 2012 By Matthew Van Horn

Posted in Articles, Management, Marketing, Technology

Self-Storage REITs 2011 Overview: Acquisitions Dominate the Market, Expect More of the Same This Year

New self-storage construction may have come to a standstill, but acquisitions are on fire. After a couple of years of barely-there activity in the self-storage real estate market, 2011 was a banner year for buying and selling properties. While there were some modest ...More

January 13, 2012

Posted in Articles, Real Estate

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